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Maserati looks to social users to name limited-edition vehicle

Italian automaker Maserati is giving the power of naming its latest limited-edition vehicle to its fans as part of a social media campaign to make a dramatic release.

Hoping to convey the edginess of the limited-edition model, Maserati is sharing dark and mysterious campaign content regarding its upcoming high-gloss black Ghibli edition. The automaker is employing fans to come up with a name that embodies the new glossy black edition and submit it through social.