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MatchesFashion brings shopping to interactive, experiential space

Posted By Brielle Jaekel On September 4, 2018 @ 5:00 am In Featured,Industry sectors,Multichannel,News,Retail | No Comments

Matches Fashion touts its 5 Carlos Place space with a film. Image credit: Matches Fashion

By Brielle Jaekel

Retailer MatchesFashion is leaning into fashion’s trend towards experiential marketing, blending retail, digital and content together in a new concept.