Measurement boundaries to include offline behavior for mobile campaigns
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"f0adb1aa27eca89726d04641d91b876e","s":"0fe38044b4f4e53e"}
