Measurement boundaries to include offline behavior for mobile campaigns
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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g3Is33LyOPbn4\/nh56jnWQptDsaSEpXCCXXl8Y6u2eosTZaRHQvZw6IUTRK+al\/GQ7sMxTHYUpyrl4hV7JEWH9sE7alcA\/cz7Pk67pXHy93MTzjeiXy8NR0VebIOdQrymIjvkpI59g6aRRYoYtN4ofYfWgV23\/sMq74poXWUHQdhw5qDBAGR8Zpr+O\/MB80k82hpXL+i3jBntV4B18lhOHJCF9NWC6nRUix+exkpuBwi34ZEIi8cBc4QciNH9kN4jGPjFnZiZagPb0jjTNWVWyrnbG+WJJS+5SQySn4WfchKOirGsJdXdyD\/XSjQbfKGhrKnAs16Qs9Z4RSnSyvJ6sdG6\/bt4LY3PckqCMdOLRZYkLmOlG2GpxsIi7V+daRgKfuRE7at8v75sOe34duzxaTr\/3mnP90EQVKVll2Z2BZ9PsebZ2y\/FLRbmVZyca31+loBI3VDq0XEceSQIJMYoeykmiI\/lO4uU42bYEAtjq1QsduiOWajqyrbdGvItZMbupBf07WDyIg\/PwwRLISSbiZgxqI9bAKAwrKn1BSKTdsJI66nns8w+aMvlSskX4sOjH7hJdCTWe2\/Jk88Umzq8i9TCy+CEUuMgpindfORxuv2RvoxVpD4QsGzv+LXvklAtmc5zpFCmWLP7Yjy7GHONsg7RUFUJhqPLYHMMXs76Cf6s5OjGJXXIo5Sg2HjCl5Q5C4DBDWRNpEjNO7r0ZdZ+APYWjsKBDK0ipWaoS9I1irJj2AId\/jRLrdKBxv8YDSbG2EpX3KDy+zf0MrgGY5Oz6pZGPY7iRzE6cPI1UQxBema9tMZ1siny9ve\/8LURHyRhrUpwMLxSzBRPkLZ33F1pNE435agG7k4D4BlVWvNcV3sv0EWbxf49qZGv2B0odO4Zp5nNZOEd3jm49WWnuq1EuRsXXQy4CC2NX34sLVmUVLfgZgHpu7\/F1BUOXsNFhmb\/yHhx896o8QTPJtypiQua+PVz30vtNWBfDKMbrcbE3Sh2DybwT2gGYhF\/B2BWrf8iyd\/ycYw\/iBQhPzOFNtQlx1Ka\/+srhJAqXpwGJuylIIClN5gB3PsV+Dkm\/pcYBquqtxhX4Kj6tbERj9U0DnXMpr03iaP9waZAi3DmzsgBBBDxyWqS+QrgphnOSDYpuvYVpHQs1E0k43yELbsslr1kheBgcdrbRejWqFIpwtnlEOurKQlbhp+FwHAo69tG9AbhjJpFoUW6Oe0Rb6XqF9CSC\/7qXys7Gid6XibER2zHQ+cnYpSmcbWuAEMuoBW7q9Qff8KbKwNgl1RDpYB0ebxBifcNdm1Anfr4jjq4HQN553\/cyXDrg9NIUXFtJZuCWNAmWr6TsHpzQ1mt6JAcLQhYwcO6cf2ORacdGTRpwUVnRYM+CqadlWGgs8FIJHdt9CYMupxe2XXCZeXza4UBz\/PEKuymSkyqAyINDfmZxaV7VfZS2YC2SNctLYKNAmuFCaGAaqG1QSMh8yMqeYLCwj9trfcCaOzErKc5EWHVJqQ4LZytOkGu6jFyqgJf2wnSucqkbO1Kr3jTdsuMyFURysMpVpzxhheBeJAsb\/fEGhYqHMIbB02Kwt8mNpIqfELgK8iBsWBMmgjqrhnFGiIf3hJB\/O3gEQv94kQXY6H5QKp1FHR5lkYYK6lQsfw4lf\/g051MC6f6LUP\/1f1Hpli9xCli+XovNbFdyJkiWQlY6914QTdvd9\/s6vnNrkr4w\/XS+6qM+yRvy3oLMZjSvz1f\/TmgaqlCZYUzQ\/eYNBRr6yI1sNXbtRySDnZfc5UCEyLZJzGWDn8PTn+SixInlcYXXNqFB\/crwWRWHYJZjRf5rTfzsQ9fbR8WnNr2JbXOkqrF0rzwFmNmhxM5gqs3tdxd4lsx\/LjKYy0QaPfWxcdHp3s6Z44YLY7EoHnHRtu2UkSHv4s9S9iuzABFDcBYKPVcTdtp2BP9MT4MjObpZv0oBB2jOqJ9ppR27rMLiKaJi3Y2mjIGxIQKe8zsb4o24osqTZw4a3wzOrXStWL\/jLZOCQiJ1WZWZ90EPqO\/lzzIzj\/k98Q7MHhlEdvl2qV8ApAfyI87j8VOpWi8HDbXqsGwwsK1HNgupbJ0fIUcQX6rTsT3uV8aL1Z2EbZY5eLHCZ7j6SozddBz3q01MqM39CxEtdD9LUE6eskdI0O0Btxe+0GAMyfm7cCXhefbo7+U3vC1oe2\/w5+XEql1HMYj4bxmzsDswpha00TMplL0eF0QU2Is68S3dFd6DUoZOfUwf3OiCmx6AI91AfrT+a6xPn8kpy+dVIiwmumqAbQhpDXf4pZIwiIx7ojJPWGQVghsxJfRDSkoTAIjg9s\/CEnDQ8j0+kB8GWBDq8SzqpVqSJ48JYp8XB3nZu8EqkrTLKwOXmyrImWJM+RCv2xcBPs1onbv7e22rStFeJ8cctpFv9qy9ReL3\/vDIbp\/N+h1Kb+02ulO0yxUxTjytEbgxdtM\/LE356u04Oh0JeGI9XzietNAwkXxiwNtzo2ZooSrI3q1QspTkXcRPB369MkbYDJxv9gFOC\/ecG202wR9Q\/nETttnVgizHcBjQYUMKtWhSAHS01lI5tXjL9hA\/o04x4Xm3KkNkALFeR3o0hU7\/XW4ekwW9m3eYxS4VKJQOZ64zT1SgqN0SuBTDfAFTawN6tbmPktpNjLwNn6dR1dzHcxZhGZhPwXlq02xzTOpQXc59mwCXvYsjbGo+ltCyTvX7JgL2G0QRCYiieegd16t3lIk9wyrBxJiLQ9XA14XmEbgp+KZOisHc3zBqi7NOvFU+HDmjh3bwjZRn9GOrNhptAo+dcJdOVyowFxFCmz11wblLjVvdNL\/4Q9tCJw+qflYCX4iMI8k2SbZuOaD50RhmydTiLo9Mg6\/9LyYh\/Z9\/doEPQ042Qfc6BQbF\/Lx3k9oCkl9rRPcrNMsTpqPqf\/64du01QgZowq+2GeqhlIKuQjwYS\/IxpcOXmqaneMzmeikScGFKw6N3RfeKAbBghmScTa3fw+nqrZm1Af6uoSqBFyAWlGlu","iv":"39f29cc2f98fc8565b73f2bd525fba88","s":"ee31294d3e4ebe23"}