Measurement boundaries to include offline behavior for mobile campaigns
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4f1d4f639746abd83b215a0bd425aa2f","s":"abb61183ee5e9362"}
