Measurement boundaries to include offline behavior for mobile campaigns
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"e2deeca89ef61b3f7e42e89edec9975f","s":"f011825b3e9aa799"}
