Measuring mobile ROI: Fact or fiction?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0e93d528a6d8a8859d9a00d62ca03144","s":"fbbb8ab80ff09032"}
