Measuring personalization: Moving beyond campaign-centric metrics
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,Opinion,Software and technology | No 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Cassie Lancellotti-Young is chief commercial officer of Sailthru