Measuring personalization: Moving beyond campaign-centric metrics
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,Opinion,Software and technology | No 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","iv":"c919984bfe7d2ad1b76fd2e0727fbdc2","s":"2f228c7065448dc6"}