Measuring personalization: Moving beyond campaign-centric metrics
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,Opinion,Software and technology | No 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","iv":"15382c91d1f6088cbc764ae4f98c11d4","s":"a778fb4e36201733"}