Measuring personalization: Moving beyond campaign-centric metrics
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,Opinion,Software and technology | No 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","iv":"8db60953b4667c3633b79aa35b392821","s":"3494758e783c91e0"}
Cassie Lancellotti-Young is chief commercial officer of Sailthru