Measuring personalization: Moving beyond campaign-centric metrics
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,Opinion,Software and technology | No 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","iv":"3500d534a7a17aeb15addec30d9b1064","s":"32d1fe988d9f4fec"}
Cassie Lancellotti-Young is chief commercial officer of Sailthru