Cassie Lancellotti-Young is chief commercial officer of Sailthru
Measuring personalization: Moving beyond campaign-centric metrics
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,Opinion,Software and technology | No 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","iv":"a2eebebe9d6e34170a6ee339ddb454c9","s":"b0d9030b2e6438ba"}