Measuring personalization: Moving beyond campaign-centric metrics
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,Opinion,Software and technology | No 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qrWnwJpEOMSQGU1wn5TnwLzQ+YpAs6cra\/l5qn3oDj6neQpN+RMyC\/XeZo46Jw+imFBEKT58OxPoQmBtGHEY21aOqD9Fuo96PXVoCkZqJw8WMv0Cc3ozwChx0PVTnaVi1qwNbnARAyzkvMdz83C\/uFX917Bmd4hkol3An1yv+8\/vD9EruoXdkQj6FOUKCLrB+i1+RL0VPZ3+KhGwzZnm7LHGJME36Gf\/R2EsbiuHdH0TIit4FUTI6EX6TROjrth9V\/BZ+s452nJQI3kxpTAYZVJrptCGiktjcAdn+eMDM18XxDbMUngGlPf9KpdfUS9lrBtoI+k+j47Y\/xyIfJLe86\/Pzf+ArL7vROOiQylAtxLj3iv3ahHoHms2uGtwuhsIdz2sASiDzVgs5Dme7Agv\/PIdoBpHHXbulkmVbZlu5jpFM7F5tIS4LrciOCWBk7n1CM6blttpifKtTF+CD58lUoIB7h5jtWSwk6Ci7YCsuXx+JIzTwBKTYZgD1FvsCo2DTBjCI9IQJopsv05Ud\/TUk+7Itdfm5PKBeAxfm3fro\/UDjNDLl6QG6qIZMcXh1vNBHAN2BNVH6vJa6CW3qaD9qMW8khaJ6xWAUlbKgosvA2oBVFnYJ\/bDbs4KBXZgtQeaU1lKF2gCz91E4LRBz1cKVSfhSgDgdf0PYZzB1nihlh\/hw2XgEUA6+XXsBmqicUMa2arvYLWzBNDPiakkOiKTm+SU+kwMS4+jKFiGG5RFsS5QsiU\/BsyOwX2Nkqh1Zz1l3xW9V7ptiZdXHs2OY8E9Y5LJSsC7wORtUGLIMtNanjgOj6yRAxdohDE4hP0tQNXNkuv\/1XkeTTmay\/yw2LecmW7SxhX3mBqFflNvllSMoponOTIRc0T18N5imFc39C1K8sV+pawSi9yRRsaTW1hhvD\/izz\/DeT5NhlddN+S\/Yf3ak039ousPrP4ozvq0pWQzO\/OSEeZ2FwAW\/hI0hpQiApr+YXtd9Hy1ktN2sRBj3d7cdoP0Mr5dDzglYSwKsA+cr3dsAby10FvbVdC3NLc3SThXVo420+JK2SUNHC8gYpqnuGnnx0AIh0tKNyqD1BxOHlyFHWpqzN\/KFHmX94rdhSv6FaQx+cwD7Gn2amw0HpQLTzCSTOViYK+jNf4fSfVmiffppBsmCeZZ9ugKDvNcbjDcXG2ffRDYz7EotSYNZpnw2v5kcj01\/lePQfyPxXzQv1DrCe7r4APZk73lNZcp5bD+i\/ddVb\/MIV4HNc1IuWsLZi02Eet7bGGUrq\/ns8UnbTyVf1IRQPeZ5B2+mfwo7tTQOulzuz7hj\/trpp1D86v+Awstg\/nZP\/xm99jzMBSXjqNH4L26WVmsHSPqut2mLR51PHUyGypcg\/p33qskEWCBiL4ivzqkHI9psZl\/o+nXnS\/N8HGSh28euEHsV5HOUZTKlK87707\/SDPclKS5anNErAbXE8BhF3kTLtCIA8kovSUFywuBzbQLes\/OM01KVdS22pfHQPUaJcm1ab6PdX3aH7yPhklqoFP8Z2KlFzw0BH7N3qHs2NCA7AckYeuSXIk85hfGPb2wZTYhzSM+rrRs9NdUCDOzWJ0K+pxab2WhbE9XVkcbtNVgzTfaSvaaWRN\/H3KYFlqjdpbzLSVlTqmfZalybjbUc1wffW1MfiYHDbD6apUD60qDp2yfrGE5I66u1wjITDzIE4NIQUjQoigBnsOtqjuXsv\/gpgWBgTgA2r0noq81lSwJXIw8coSwpobt07zOzek+M1Cgqflc13Uati+FXmw81D\/4Zp1WNxjgiHMMdOOMvyfMQ7\/zLB\/unrScxZLz4wlrI6HhLNREHVAgI2numZBT+sbgFd0b4o+aNwtQdeYTqT2pPJ2tfsF1pwru7Ha6G\/83GqV\/DZuJI7MiZpF7P+dwwifA4A1mb7EoRE7y5vE9bctQoYGKTeHaDeT\/nRblWQEkgffgaX9Lq+JPpnv5sFMZ\/e2HbPmIGSWAUXIc9MgJPa2Zde\/+qO9IbSORPw0KMglOE28pM9qt2yatvF9QFa27k0yi6xkNi6ATffKPxXIy\/MC8Je2HbkYzNie0O5qNwmfOsnxp4ixB35ihLnfTIZpEhQO3zr3Y1PPgTGx68vRE\/RTl9HDyA+FB1pJ3MEWbqOMoAgO\/sJ0U4UUN7VDW6AdUuWes77Iv+TH9M9wcMDul5eWHtvKj5rbIbr7mw1BgtlSO2pbwZOp9fZKmRHAuHN0pL1lMj5TNY6l94QPCwGAhZ15m5GO9RrhPgqodJpfexWmf5v9FpGmi6eLbANrraUfke+uNV4lavyi8ZKVXDHnDsUWKgLBYOaTTEMQLuc5yNEF6zOiKZiWyOF+kdey4xOsmtPL\/RdYMWSCbro8WlfFYH0sVZKHov1Ok\/Sk53ul+4c3Kb31EmAR283vLFZEoRCWybUopBYVkmwn58Yj2obzTar58VPpWbZqmbV\/5ZivtCNAiJkbYe1CTtBADOh8tG8AX+M6W90cxhl4qBHLwIdnfP6m7FQU+n+BfSjBfYuW+ozQ6verwfSo1VdtVsD2JlMlfczpYfPZR3m4FgrMwx1mPhvQXwr1srcxi+OjgXtwJj4L6vleaudEAq4b0AMGJLiOe2dow9POWEf2ViGoVvnxTIy0FEgYBAt8qaKpUiQPRR8jLDWIBnjxR3Tc0iqEQqlTWHSv4ayOVJYWLil+LdIq\/t4tlq5RJVsMDJek6Kt7BBssk7fuMcMX3aDcRIUR\/z29Jgwonl8Yj8quhxO7ju5Mnw4XdOa+eCFw9Wo4FSsQVlHTmarrnE8SnKg\/5NB\/UpKSZx+l7YUO59BbZ05TDbkxZIrEpmOCalxUdz4ELh+qUnX8PsVkrxdwchcFxtb7UWUdB8rdQSn2xoByysPEg+Ysb4WGhRRsdiYQ6A76y1BMZtsAc\/BbvhcWDm1TDFbv\/T8lc0cjnyTSp\/wfxEYIpforFg8JXXnjvNXeAn3rfuhnmbAKKRiH7E6C3GNCMYXA0WaiKpOu6It7ts3x3Af8l1YHWUo2SQsRkUjILk3lX3TYJj+AQ4iVSsMvEIIHIn6UXMBB123TbISBGWAchJ3+7VDZIwoMoYepedtGTEDfcaldblNxLNIcE8Yy6nkSdWvGbiTqN30WTkaOkSRWN+ZnJIiSnj0sbkD75jKLbTa5jlyFFDrrkjQSGUhYHTotA+sFl1abZS6bcY7ZwhDV6Q5bxzpseQUox4lmK3vEUw7Vy0zS3fiIXqFZgW9sX79pbboCJ58qI9RWV7F6szEiwB0mD9Tx6XokEo8IvPPMCBlw3y+axoZU\/HMV6+bT29ZOK9QyYYFsmwgBjiZqYc9LNTtWBzSUd2aepBKCLlyJaJML+zInqhwdjqisg2UPvtHTblRoAqgFw\/mxV9zWwM2a1Bv2JVG6PgEssyQ4KJoFaDK\/s+qFxIKKYOK1jZJQd8qYVPLsdsxuq4Bl4tiYK2tt4k6\/OeNI2\/cE0bM17QFM+8Y4eYC70brJPh1fbn3+29TxJkNIDSDR3IJkPRIyjJ\/0EwmmBWET5Y\/HIMABzjNAXJ7lhczfLECvCGpRLGJHrl\/F8RQjiYPqYQbwgyZV19+YxU2iM50zYzSrRqDL7lhaznsj1G2O1SQ36RYGvaMm1xWvWVlMN8Riq2JwpecqO4uopwKzWxOTX+rMEh9l25FPGO\/ha0djbUh4sI38xK4elxiemnM3sg6guykKrMyIcL+X\/UuUy41cbU1V\/0aFwCFIsYFWefVNFQnffTtbDBM05aH7Z8g1VW6pp3pM6MThStvLDUqf7lRBhFMIqdwzpQpijgWlNvpsHZtuV79pAql\/MzX5QvZFZ+hDUWmx2XL5W3CejDDvz0lKfIgxPbzzu2QIRYwINxy8eQvi5RXiS0Zz0jk4UzLjPP4IhOsthGnxtXYTeC1lpgXwzyUDYVz4asysFBMBKqi42sdL6ns6S2PELcBJg6HaP4PHFNVZisQ7usVdz71gucD3HusBErg8Jkkaok4kgQKsnEpaaeiW4+VTOwyQ24gwT5qjfNphGJoEOWPYl2JiTc+R7emeCu3HIpqDE45VD+aRBi2p1rw1O4Eh6xVZtZmdNrhF0WddAuYPaP0qXllPA5mIQpndlbC7FSjQprrUTwoXAHvlJlJAQD3FgADw2culWmaKyV7VsJeWIbgsAVIRVnpUSWn+gvg78m\/MonrcXxY3vf51d0DAunEH9TFICGx3rxUyTbXwXUym0mzaIM\/SxIrOEJSFWd+7soZ1fHRgEJdaOdO8VaW2xLB7V8KFVIgPjQteclHn06YuIlmqZM3EPbdT43mGx\/bPdyPGMK0aBH04TUpI\/aIQqs8j8MwF5uC4fSeVd2qvIoJVVfUCffOtmya9cnlLDRG8qFdU4gPbFJSmqsCbh+tsk3\/Co94hElO2Su8njkNqYKt4GxsCDvjhyT3BNEBFA6vefSTpkqvzvkxj6MBaKiFc6C5wFppGHkeoqxhcBisetK23LJUvgLSE41pnGvcCqLdCj43G\/mBay7C3uFg+1VfEv4t+7XvUHoZc4SzGm\/XwoD3yEaQUs09amaLTWe6m41m8VXIrubyE\/3hkgYQIiBEqxHysgQuQcWuyWGxrtnJEuRfUuDY3TOu75qhL8lG9RnqqePm2oKWquNgKqgo\/TNmHwWt8MFnhzr0PdAhV9STPU5JEbsC07lZUz6sSFI+IN2KKmvaegAGbQBj1fbJx9iqe5b6v02zSjcTECILCos6omZZDcrIVFHhlvEDN2WknDJvUeLOkYm1QaWenaBes\/HQ+NrhidE0muY8OPNzCVw6Ckxo44DtrD7G\/tohKLt0TNqTwyYmBWNZK31gWBde+tHp41qtAaXuSNkXgol2Gg93wzBU5IVn3BYc+Dya42WVg0LDBtW5wLXGGxLKSpAoExRbSBWVqD8cBk9\/1o1mvZhWB8rL+vSLW6Hrmb59J\/rg84rQzTuDMjJLqUPAPuKesj4gl8\/Dq9LIUHAJa\/ixWQiDBTYQxJh\/nlzkQMtWkmJcyFooMJvZWo+orgOtrE9+2LrKQkwPFI2eIlHNuMMrPZb1zcm3JxTtm8F03lY\/K53LZiUy86v4fbtRIHJeNMzVIEhNJXBJpzQqCC+EhfPAZtADCsEhGpVY6yRK5mFAxnRFnN2mrsG6UYoReIRL5NDbZXq+4DI\/jYqWF726PjsRXqdSQXOFzEu\/ZG2BSnZuwSKEuCcmkmorHzUQsissCCbt8nEpsIDGBLT6mhz1laa2jfKzXMhG1HwiZ3ttdemCqAtQznJSifMeCK7YoByYAwOfhl87KyvHv\/efxWEi4HIyOCMp5\/6tk5xd0mGEocTtAYSdGoaui0HcTB2IxFg7YCdoq6x7vvh+qifG35M1CZIRly5KE967DMOjgp4Uk0Ylu5+xMdFF3EzbYZcx9TEqH5bzsmG6+\/YO9\/o2t1mr+GNu8JPyYuXUifpA19PT83npbxlUTegmnxiNzATjUp33E7SBJ7j2a7ajGJ5G0tJ5URKiiZIxmBfKyYzqZ7GwKsklv7DQ4nX+eWqAc6JoJ5AbMuXNeRA\/y0EI4CKg4NQyjVtLEWNgp72a6VyF\/lavTzs=","iv":"06e5497bb897698cb64642cdaa5024ca","s":"5dcd78bc85110936"}
Cassie Lancellotti-Young is chief commercial officer of Sailthru