Measuring personalization: Moving beyond campaign-centric metrics
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,Opinion,Software and technology | No Comments{"ct":"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","iv":"e4f7a94425258c23a2f2c955b3326075","s":"e3a59404c5d6833f"}
Cassie Lancellotti-Young is chief commercial officer of Sailthru