Measuring personalization: Moving beyond campaign-centric metrics
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,Opinion,Software and technology | No 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","iv":"47db6aee35a38424f33b2d39e3f356e1","s":"59c4d473166adf92"}
Cassie Lancellotti-Young is chief commercial officer of Sailthru