Measuring personalization: Moving beyond campaign-centric metrics
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,Opinion,Software and technology | No 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","iv":"675613bebb55567f8eca4ebea0c05b42","s":"2b49a4bb293cac76"}
Cassie Lancellotti-Young is chief commercial officer of Sailthru