Measuring personalization: Moving beyond campaign-centric metrics
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,Opinion,Software and technology | No 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","iv":"a6f983d0aa1a318c9421742a8717028d","s":"843c5fe7325306a9"}
Cassie Lancellotti-Young is chief commercial officer of Sailthru