Measuring personalization: Moving beyond campaign-centric metrics
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,Opinion,Software and technology | No 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","iv":"16e89fb9bb5c8a35e282d8c421c77b2f","s":"ace430dc6cb522f0"}