Measuring personalization: Moving beyond campaign-centric metrics
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,Opinion,Software and technology | No 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VuJxZLu6\/+wehnDass+UtOFIdIkA4FfXHrim35ZhDreMYVcOjoB+rSnxma2OQTxcnzE85yMJCrWh37knMED3bIzl5ixeTUXWiSLMUc26jBZQ4JRCA4e5sUQSpk+gz1ksYHkEjGTRQYtAUcJFhfpgJp8Pr4lN2dHiL+WCZgb6c4CR8UjDnaCXMDdstRo7HEabeTMVa88dUJywca0A\/u4iG0Uf+Y0G8mO\/LLmic055lfiR5Sr4bo3tX89\/+qxvnDR8gRY1u\/WRt2HRmNtAAAD7nY7Xvviu8S5qJFXuRbFg3DSPyWzkkI9Q0r2bJZAE2gPiFKEX3PrVJY6LyBBVpXZ\/gEz2qkrBcIXfQfr5cdxlGZ4y2XgvzsLPBl+PStcZBa7zsYz2TEqlekrkYduo9xP+9aXvNdAmpsEPa7vrtMkyal\/zU18Ct3CFxTZMzvjJLgqCLK6Aj4wVYXqFzzyFZ6DwKMDxs6Kjz4Za8hi7yTC+ShBJ9aWoE2+kO8051esWURhshxDY47Ad79wyz2FRZdL7my6\/\/8jPv76MbUzIuOQM2uX+LbBZyHw+xRU124gXCNyFfoc\/keL0Z6LALICVrmnfQS2P9oh08bRcsbCmrL5TSrfpFrhI4rCI2FQDeQ9jjc+QalaW7Fe\/c6i\/X\/HtyH5cn1ztCA8rY5ebaX4JDMyKO+gUQyS7pBQPnwVnraVl4FisvXwlWrrSaxUwylKXgs9PUiFqehiSp5RenZiK4c1jQWh1Hds4yvSwnUzFVUdrOav2qQyFx2j5d79is06yHdTvbYyiv60pSKoNIhDtPeNVMNAyD7JY06qqV9hkVbN0S2qiptk2wVyGlXJkNsgJWTEtysK5LSOXNVCXudfBcwxoH6v7FOb1ybXJMdOc9u\/Hh0msFkAAF3rwNvSgPXYvSxCXQJ3N7i8vxrRfL4on0J3ptUNOzhd2x\/id\/VAHfBS\/RWeVfUiOO2L1\/G7JP39yAYQ6Z13hzRV0a19WOAHExjkXZjVB\/PHRJSCIEnQJMQFIdWeOPGNoBIA8XLC9\/E7eJsS4IGQNm3tChIMyS4uXqMLfq356benZ4dePNrTiiwimbHpN\/d8219XWaR27JgbZw7ev5pJPXCQEmTCrRRFU1IYzy0yBuyzeXHy94d+nNeL7WqGh7ZWzlkgp0GHsGf0G+Ic4mudNnuG3knMaGKTuefEDQyVffTCcef4MopUO2yAxckZeWgnfSNIhvray\/CHIKazlQqPxyThmtQfUeIGqH6agmA48DjHNdwKkZMFqG3bLyZGrhD5ibcF2c2kxzZ6wy0yg2FTUma\/kl5+Nr7kqhNIrb1KvEpvpiCiuzwAof62vsfwRBJJ\/oYzjWCctZtViXtml2LmcBY\/h78mB+ZB2VZqnPNF9LWyuqnyLxvO+5H50KIrgrlEOSuWGutoyH2gkExj4OV91Om5rGb3CUDAHVJZKL43gfLU1bj2tAzazbwvGSS7n5lEoeYtehAoVcBwa6gZcbvyBPh1f7ijH0Ov9OzLvN+RiRJH0nCP3BJc946SV8NHA3v7Y9zqqP+fgynfU7ZydY+CiJKHKVp3xKUiLbGirYeYYgTcr73bHOP5WgSwMUKHlkCqfVSUsde9ZP4NGqGoKWoSwmMwZxzQ5MLRHsVCVfZVVD+UcxAcKUo4uMVDeHNxYh271l\/7jrp3UWZCElwIc3J0+\/+iJ6VjybhkfmcbYmNcy++gXcqoYDHOqz1aeZHjHcrQMKqoL6lMgJGnJQMm9lSCObNGyqT4kyiSaARTvzmrmB7sLbzr\/f+upnxac9pbmPP4g7KXUuZkacD+IUo7G++cw9nlVW3KejALV44e16jqOPEzWvqAefkomySX6RK4LyL1iiWcaRQUDXcpcJUx4n5fA6AgxOt3iE6J3lGHeNOEPpxadUC6sHzdWcAKHOgBZqeZ74MeiW7w1rxXeRRKVq5YmBgGnaPhqFpiZMe4OqMTM5c4kIgWt49EXIeyPzYT54bbByyeqrOYH0uU6Ait4HzidKayIvDCFPPuIT8ZTYpNlxX\/WA6fnOsWi1IwApPQusBMFoQ+0xFfx3kq16iFd0f7DBYjYA7bUoxMa+LNj9UYiUSSd94flv04TmvO9WZWbi67qd2hWSd2P63tENNKShgTMDY+uQeI8ZBjbOY14o+LrupgMqpQj8CQCZkHaYtZBLZGkZjqX4Pz98wWJ9rzSSrhZxDUlFcIS4xbVBYFwcVOFT4sd3xttpcuHyYY3QcKweVZOolvmcPgvGGq3TM\/QbI8N\/0+fvFgfgj2JKmbQTe7j1+BoQ8lLLsqIiepUg9d93aIB4f2dduUShpxiLxv0kqM\/1GfmMT73roJ97+0dsRw9seE1K9uFHS2e6++RzNE0KzDDi0RVgGTBQteXlw9O24kfloOdVRm6jMkbbpHSrr5YpWfsJO3BOG6PthrVlgaUjfz4BxKs2CRko2SA6wM3foBaDBg1CMAQSOEJpWuX87\/VIi1R9WLIAu0ucJBmnniPyQVm55fCjdFUfNJd2CektGWh3p6pTPE5OZTXW5IfGm+9\/LCL8cb1YzhoPQ53VuK0fZeEPvFaZ+PByPLhNLob0R8vgvr4eQd2m2jzihEBoWev\/NoHQZxfAkev4x7Hg9ZaFTAVg59OuBoP1S8vH5xXhe1z3rwANkzOfSI02DBoYKNKaw8vRLJ9YdIbALeExMyBaF7cVixRHiMsh10qOOh7+hplJpF0pkcmE2TDRXX3dVJWFElaiWI7auk8rDMDlO8eLjmeoq7bM3V4BdP5YbBZ+v1dJzQkqcUtpvXbbwqQVpb1VdVwrSdEkkZUh3pJzn1KH83mvcTpFryNyPxvm\/DlqzSFUa780J5V9Kv0szhr0cWR4XAfT3Xh85O7yViZ8tESvZ8iwKAUmb3LsPPEgKzi1mxcSPvqvtAT29zYl0ovyAQ20BEqCoIWPKgSczkZ+Arxt4a9wzi5HMHa57oagzxhUpCOj04GZdT2nR9ebIyPtw1WQQpIEsTZk8q4dL5oz9YL7T9jdtlIt9\/lz0xP8d\/LYCmkZHEoY4kI2EEVXzq3X5S7kxnFfthPkP2fTv8YkmCb0uWHAIqBZ9BXYRCSRUJ\/DTyVT2i9MgMza1DiDYFT1gnUrouxGZ5Lx6YvdYcTuhDXqKgU2DTu\/vt47be1KrwaTCysragPC\/V4vktIRjCIK7TNQSu0CHE5uTfO4EUKkCsk3hXCiA41NRpVldXqcx5oH3Wn4gZyzOiO2JjATQ+INNHCJF730q8K2zutMKW6wI6Hjg0r\/4HZ5bS8d5HJ7yPHVAUMEwEcMhinT5bNXJV59zdjsza\/YoliydxIShOEYNihG6KHdnvrkHWgdesyquLXI66hRXEWW2GgNAODjMroZSC4zRtQrcvD7s5UzlHahYYprYB599w7ygBYcL9BTbZT3NsPyBT61D5uvKekrk4ml5MidZd\/r8u008e6Uf+OLeXBrZh7mS241yiaFTE2wDsTxzMS3HTc9tviINNvqwaN7TosJW8+Dmm9hk3GJ9gqUs0Yueg8esWyr2hOYDEmmvX60YZ3atT42D0FVXqJ++BU\/lJTyKhx7kfm3FfceDIOyKuAN8iEAJsTJl4K1DxajUOumv7\/C83tdeoRek3egLQXTVx\/iwTEfY7v1PMdEFrW8X\/9OgnKxnX\/8k2rUoFfASjI2RgM7sNC7NHg1osMx62ECq\/ZDb925squo9Hk0nXTgQky8XWwBQh\/0ms+qkGTxqdW5JtAf7JWV4dfYpDRzLqa2hpAevV9q164r6ZOzcHudLC04mLnYzUoVHj5mOEFt52ztUKV67gTgEm416xYP7YMF2SAtD8iVD3kQYlY0GqanYYRaSUL0TVHZOc1\/KSIJzY6o3DLp\/o8m2lNHYCnLeRfByKSWEEH\/FixgMWB9b5LJb1KvNSAOryJzgukxDmSgPOsqZnbxTq8xJrL\/tlR2iR9LInzaAXJrTwIr\/HFJrt4fz3uBQo1fN4yDLq8jEG\/yn5WfAjfK8TzrHM2SZZjTbdzUZymwD\/Zo4VYK\/JZ4j9Dp+U1YsPc1Duz6ArGRbHiwHHImyIQZ3I29nC9DNO5pK19EmP4ERlq18Z5yYrUzEMSQVct33D3+0NsE0CxJ7qSE4IQRQmoyR77HNGh27GJFUU7x7Dt1wzfAaY9VPdZQozLzCb+uQ\/rCADTweWVyJJP8k72PuabAoco8zcBgvMN8e4ub36fwckBUYUpUj68jtlNwKep++Jt44\/ADKuhfsoRZveotcRgJsrNkynjUADImCLC6il1EjCrjcevg9llaLlJ5c4vN8OQHpnfncqBsRxaKuRVpQEMl1FMRh2fsZji88KQc3Ftsy7ZA4vAfz2ymYZP08ysXv3Cnftegssz4+C5t5MUsluRFFBEmh5IasLd50zTiHFahhUj4Fp8bHPzMcymiMn6TqBmUf6USgO8do5xfCCJvWASnqiahvp1nx6ROXisadeWAZUiBCcUq+xIcr7op8kD43Ces5AkOokiMS\/6ZK9rgIiKhv5lDh7ORRA5X9wQ7+LMWQI9ZRfOMA43wGT9NsrufFQzx7fgp9lYrltyFXtXc0MSXM3V9sMojXwtj5ElzrP5P+CgjsOmtMUo9G8xmmsw4qzpgJvTrhl2HUXvsq7CzwDjJjn9CROvUhl34HvaW5UitlemrlOf\/\/sYpMiZT\/2MYyRhGbtixFLfOYoJLujowwAwVFpvcMhTq81UAIk+q9ZyAMtBvNZBASaYdr400gLN5JYqIMMYqUh56PeTQLFdKrcXKfdpXWeH2he8ONy2Igi9Zs5zdjfw2RJxbs3+Kwwafizjqd2eSZRT37Jyifs0W769emALFE6U6MaRMEBVHvTFYvm\/9Zk3ga6hJKXtS39pazcCx4yBwS9nuiK+d23n8pG1v7PwCuTW4ThPh5Y170W29UtVeowsKieo3oUJGtjxroJ24theAf8V8MESYdGN49nuICHD9P6MDLF9lEnQ1myR86a0n6tbBru8Nv+l1Sp4FMHIV0OQhMboorm\/HVWsM3stb3\/WzjxN+8ofd3469Wb286quUlGAW3Mi26cxxG4DjB\/3r3gdnE8B09TkEPx4qGhIj5SZlo14QTgmhGnCW21QdWXvgPue5jwIzkN4hZjZzyF1GQLAagL4Tc25uOjggeue\/5Yw2I4113MGfLOLFXJL6hfxi8y4hRFn9xJlAbFguTBPlxtp\/OA\/mg5jUkSEoI3tHZJR30b2kVI0Ii0f9RI2vtHM+U2tkAV+ODJpjfQKiei8TP08CqOKXHn7d+wW0M2Xn+ZWg\/ZYrTPTgEabSQiWU5afS23JAUDh3ffFC8Wi\/rsVLx4gXnYrZWmaMOnZUW+7UMoaq+B2vZUI0stnGliGblwxhcKs8v5jpJmGawe2SEil0INvRz3AQbtTlxh6ZGdvpZ\/npIz0FCbobuHWlbhy35FYPOh3m\/4kXuq0wGDAin2jrORKBEcBCOHTS2PCHOad6rpJ64r+Eut6uo2sQiW5+NHNWm5oMaCi2MVMfvXz9YhEeWCQY0ZxsCSmHRKuo\/3EAQbca3ntFfCVFb9SAXfaaV5VQbVGDyHldY2So9I=","iv":"7831c9520e9eba3de157237a88f9b50a","s":"595ce1b4f64a0f0b"}
Cassie Lancellotti-Young is chief commercial officer of Sailthru