Cassie Lancellotti-Young is chief commercial officer of Sailthru
Measuring personalization: Moving beyond campaign-centric metrics
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,Opinion,Software and technology | No 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","iv":"2dd0ec2d6796a17874a174fbba2f70bd","s":"d359e917856eaf31"}