Measuring personalization: Moving beyond campaign-centric metrics
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,Opinion,Software and technology | No 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","iv":"86d1af38e6f6c176e113b3857a79fc06","s":"1c3fdb03d070f286"}