Measuring personalization: Moving beyond campaign-centric metrics
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,Opinion,Software and technology | No 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","iv":"b209406ca4cc9e5b3c585303473123b7","s":"c0231055647c26ec"}