Measuring personalization: Moving beyond campaign-centric metrics
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,Opinion,Software and technology | No 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","iv":"9879e0725ff99186f661ce640b800d04","s":"ea0eaf24817b3b31"}
Cassie Lancellotti-Young is chief commercial officer of Sailthru