Measuring personalization: Moving beyond campaign-centric metrics
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,Mobile,Opinion,Software and technology | No 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","iv":"d02917b39d3098e7beccd36042ad2d7f","s":"a0b18edfa0d43894"}
Cassie Lancellotti-Young is chief commercial officer of Sailthru