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Meet the consumer class fueling China’s sneaker market

Gaokao students, who are mostly between the ages of 17-20 years old, will push sneaker businesses to a new level through their enthusiasm and know-how. Image credit: Dior Gaokao students, who are mostly between the ages of 17-20 years old, will push sneaker businesses to a new level through their enthusiasm and know-how. Image credit: Dior

 

By Amber Ran Bi