Men outspend women now on apparel and footwear. Is your store connecting with them?
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Featured,In-store,Industry sectors,Internet,Mobile,Multichannel,News,Opinion,Retail | No 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vcQ58OuGSBhhwc1zBoaEMOXQpIhoksbcAt+Sve4tAAa+q3tboWTkZux0vsAVhDnTKAIsw8vhopKx5abY+XyZsgIXwQHZWWdO9NaHNW3L6ib29JKLl1W77zoMeGagafMnAZSuzH2JSP0Lo1P43FagNXQowF3AwiEScn6UbphO\/rPxCuIe5KFpkqCi\/btkStEbUDSRf3CGeRjlSM2VeQjUUEJHLqa2pBAp4Tb\/B59G2Y4fYxo50GTwCKc1eZVB1YmdSqQNbS5t8rNOG0\/ytxbjiMhk4\/Fo9uHFMCzi6piPzXw0FiZdUJ7X0vO9KhdhmYQ0hxVvbflNBrKmw27+8cb7gcZOlMe614am9kOJqJpM9zhX\/ZWagma1jPY2s4BnaiWAxrRNF6S36erRdhMlqg7yzLVxrLo4JJPdhLQ+qVEr8YYshNOLFOPFkem\/aHedXsgmFqIZBcD\/ft\/u6P8BeeH81nNTjuR1YcWHCw0ufSKTakC1nvUy9fM2+Y39iL1xaWfUFMIzHfC2jBhkVCkVePCjIf4rYYDOjy1j1UKlJc423O+1350Zv7CWFuP4BTba8rNTLvbnbztCOJouW8mZKR+mDc5jkE9pBAgADqnkwkeuXpEGJUXUJpXhessfw0bLKDTzhj6cDP4LY8\/AkUUNRxr19Eury2KAeuQe75Ley\/7p7zDCKH\/Nmfkk3oENlGS8ozUvuHOh4xQMmpgLc3ru7Y7z77Tn3qjNJZUactT\/nszH+ZgElMy+pgY\/pZ6ONGnvj2mLolUjW1iZOZDCDA+caipvbya3SGcMlHeqQuQAevvI1ZQdJBzwgOqt6VvKK+nIdqdDAsEwwptBbuCHUNUrTGYl67wytTrzTYRGdFfw8uHcWm\/bFPuOaXdxIUZ2ocf44D3rNVDnediNy7c4qS6rVV8Bba295WqDfhUMYcbYEA59O+mQCDThnxdzUn6m3M+9WU15NebwW1nXxHairuS73oEmv0V1Ms5LvtaVFXaJ7gGPgOiD30NxbN11PiljTNIEDxFs3HY6xxFdXqeS3tcCIbXtDTK9Km9lgYlE\/4MjtpC7U6nKbA5E4gVAC9h+22g\/ldd14Lgqgx83QZTAPs0AXfqRmqeVuCWVBIpcH1kg5PqgJ812C3Rr26yKx\/mO1hfRf4xl7rDcmjmH0Di5QHIfI10mZYSOH04JtlC3fg5nP7DD2cKWYSX0X6HIQg1eqAattVHEfEhLlq0w2Q6Qc0HD8phl3eGxXWCbwdwqwhljc\/NNUhO2dKUAXvV4ULTbqI22zD9UvfP3VxVCDOJvU18r9NrDt8oKnUs4tnIlqKd7gIqFa1KWWEme+7VBC4rSAiWZRV+1oTL+tDnOqSLLWiqs6PxYbnjD3UFwXghzM43aD9MJBBAt4efExi2CJW64ZzSGtQDtczL1sZKLOS4zHrrxFq4fl26SoWWeovKOVABpwK4T47WW7Ja9MG\/q9OCXj7e7dFoYY2UxLn2TwllswkF9aG+kge2Z8hj4HURCN8M001AKMp9tMDb+vMZLymKan5YznSsS4k\/seu0d9Q41t3gXJ7m\/tkJ4Wi8hraBH0EL3gf7mHC\/tb7h\/ubdtI1gJvNvEgCVAc1ZZfgwsbqeRGhot2+64hH0opOozveWJJR8C8FiKomIvTm0swXyguJsqyTfK4eEjUH\/CZWvcmH\/EFvTNBil2uReTbF3jhiS1PfjNHbwwq7zFkWPsEar8mJCjb5Iq3nORfCBB\/SRL1bA0f24iQe5WO\/2X\/BR3NKgaIT0SdFKKDJm12AX2hQRX1+NDoOmZCU6ZDAVAi30aiiDvhzsaTfRviP10X9wXaCeyGsFEbndDxkVBxyiSmLJNe5sBDfOCSIyKO6rxvZQqCGOkf4f3W4OXrNNQX3FUO9RF4w3BGqfX03l9PZuOG\/l0rCzc6TwOb2GYOeX0afVGkaNhfTIdC4upCCHu+UhtsB7WVO2KkE\/UkB5Ttd7qBorkeRg3C9UW3259ngyLVBcONliNWxZfA34ZywvyYw0Dcao0puaCb8j6DdP20x57z9B7fJMIDuFjDYO7I6M6KoZACG7EXMtgh30QuG4176d4e5OAPjRU4AJ0IklWb8VdBkiPDDKbECNFxeqBJ89UXyuVBFVpTC9rU3NRW2HJFym5gJVZJdVcp6R8Z6+MTg9kYk\/Wua9aiEfEi1uLNT84iVmsAnAjdtRSpH63LOXQJT5vs0iPVpoqYYBDz2y+zemf9K8uv3WzqgBtRKf7FV+kQwFiBE97KfZhJElvnruLrY8D3TSHZyuCqkwjj2y2veyd+mvytzF1dWCUdmKHW9ydKAYZx11A2Or9RLh3ZkgtOQfVucwKhsJBxHffiTBHMsuqyeGMipaxl5\/JGZRI75oN0RrQW32QnZbi1n8wrUuXGLrYMYoOXHJHPpgfSUM716oybCpqQ5+jodXZXUybrI\/4O95Ugl+7miBAKWLMzihlsrMdia2Y0pdWY9Ts7Egl9R++ez35C5SSbkSE0X+NrBgKh8D9ud5lBtQm4Drw+5Ojoqc0LsP3Pcxqx+1REm2rnddYD0MpK6qVaf2bbWZ2Yw0F8y1kWdRqsTatJTYCEryHMEkTVKt5hV++9pq\/zmn1VW\/lQ6yPNJQuhbfR9837NTMYJ+8D5sXgV4Gc8ERxHPnGAzwST6CoJpRFYOXPqkyPHvdv9iLXtO2mOawdGGRc8f8htFhVbD4m0RtC1H5e4Ae7SwSibqWTdbhADprxBUl6Q\/QCDA2to5PoZLOS0xwClb\/EdOCHdYODxb0yWXA9uG1rySHpdDvrijmvSauKL9XZNoYY0sS3LKuXWKd8ZGmIzg1plrZkL74OseP+BJLxp0jx6TQDoiYaJjS5sFGPIMMmoPHEjpiDLiZLQZrxdcFp0uHAVs2\/vnxb154wbSsbZNgbp\/ANaLtpJtzK0fv4vFZky2b+fDf90L5Umf+fMWA28hrNbMrJLqQemuiKcOl0ag4D+aPZ2dk+c7miTh7Ax3F8FUMTrpvUq+oALv6+7I3uCANTZWA5mEn0Qw\/Am4Ei6A6AW8D2cjg3J7qOZ34CmdnhGY9ZXB6JLhPIKLIxjJdtpf5Mu2uA3\/FQYUscofNBBL9fPmK\/8tdEGV86mai2J22i3wq9xbAi\/li5eO\/bIifTbBx3ZEKHTqmIe6hSbTj6XXuCB9AwUNy+k80ZwoEmwwuN7\/BgrXrYQAUpsUDDRKLwHuIllACn4t4mTNylepZZ72s651JfsU6ctPUwA1guqXEn5GHG2Vm1kShu23tsL0yROiaVkTWy\/uFaYQAgHwthWcoUM2AkrJnvvFDP6dBw7O\/Dxo4IABijp7jLYi9GusRRfZKisiH++JvUVDoYsmseGvVkBEI+kNc5tkROVImEiV1oBG9IpfpSO2Mdx94SawNVM1Lq+WJxJERiM76GHHvT3rgqEKPBlGpm78yRukfoHv8R2DVAXrwaG+EmDXqMpSmQ+c4UUNNjtSfrmwf7e2xroPxndYNsTJcltfZGq9T00y2lRXwqgGH7BTSqgc3o6wCEil0\/JChQ54ezeG3VkzlXDhjjsmM2pZzuc0+7Hp33gezm+w1ieuw1hEp57L0RMWn4DRY9tZlA2HpiWbSOyvBvc7YgjJ4zgSavYhjP9h3rY3+\/fKWz10IdNtHOATraCM7HTJkroTIfUnzfbnidh5CDzJLxryNiSlE7JSgYeLmAjxALO9vk5wqNa++FRd4Kf0n\/oMjqrADSLj4XQP+m\/14yD8EFuZkTAXOBOQXtH5opvXb6WNg0XvjiA8e2teRTTm8sSV\/IVJP1\/SB0sF91jfryNlaGPhgaKfLRtPPX63\/CHE0jxjGUAn+QBPPp8dVCvEPoIiaizZVi3tAm7Jx1AnGc+Xf3umeUH46FkhQ1H6jyWo8p3JEfu6thNOP\/ZyUgZLbBj2I0\/iVguHe51cPNKuhtoGxo\/dM31eGNv7p5iqloteM9bclNew8+m\/q2wl\/dCJ8VMOoJepL7i2QoDgVLAhOvc2vdkw6fFfwa1KUg6wkS0wM\/RhpZ6HhsPBeHaI8slGyTXkJTaASp5x8cQqZiRJxMgpn3\/nT9lkvoeGUcutHWduEl+WvH2JYwuPDEvLDih7RuclzCZG8eyKi7SoxWwRwW35gW2ZzF0OaikKT\/zyMV5ZbMakS+cx66Wb4KOTEVSvUYbzTpUnB8+gksh1pRfFqqTcJTlXmLEHGocf30BqOp8phWiAwLOu0Cl++ItZKxAjjOdMDc6cyXUysobQpbt2nsfzaImEsDgtKMj0bTHBZiqkmoCEei1wL3MajiAxzNYxwU175sukVl+gG+TxQZbVYVMfKoN2hhn9S7Spk5P4fpgD081ng8deL1QnesYlDoKLQw\/LIqjVAzAt+3kBaOEIGQODP+DlUfpDHPxUI5P6CxvGTYjkdXSvPQIc1eqKHFCsuvS4yCoa8N5WhNix+hEDoxytCw4VsuGvMRT5xFF3Nq1LVvNWt9DOIXTcJcsIeb5aHlUGbBNn4\/KF8OWFAHeuwEWRcPM4DsBtmTz6be8JhBuQsFE4FZG4CMtWBjQagtBpdJHB24JG154xB5vxmwzviPm\/RrSReB18l+tbNle6ut0Tj7OyfYNJtoDfI3OLQCGNqw69EZtYRAsoZuWIhs9\/h2K5F51OsPxSsdgvocneY2ys1BDhdvEe0BXu2Og=","iv":"1966111e9b51ea576f82789ce24d34bf","s":"f832ee82af555a22"}
Rafael Lourenco is executive vice president at  ClearSale