Men outspend women now on apparel and footwear. Is your store connecting with them?
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Featured,In-store,Industry sectors,Internet,Mobile,Multichannel,News,Opinion,Retail | No Comments{"ct":"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","iv":"8facdaa7fc9deeafe3d515f692458178","s":"6ef80e892cc17734"}
Rafael Lourenco is executive vice president at  ClearSale