Men outspend women now on apparel and footwear. Is your store connecting with them?
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Featured,In-store,Industry sectors,Internet,Mobile,Multichannel,News,Opinion,Retail | No 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","iv":"d0ae3f3567e5b7753a37754885800367","s":"2f943c1b6853d08f"}
Rafael Lourenco is executive vice president at  ClearSale