Rafael Lourenco is executive vice president at  ClearSale
Men outspend women now on apparel and footwear. Is your store connecting with them?
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Featured,In-store,Industry sectors,Internet,Mobile,Multichannel,News,Opinion,Retail | No 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","iv":"8bf3df0a6da6af7df4794c4267806c0e","s":"530ce2c6cf353906"}