Men outspend women now on apparel and footwear. Is your store connecting with them?
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Featured,In-store,Industry sectors,Internet,Mobile,Multichannel,News,Opinion,Retail | No 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","iv":"db502ecafcaab4f099d64c5816c6988e","s":"00c136221c23e183"}
Rafael Lourenco is executive vice president at  ClearSale