Men outspend women now on apparel and footwear. Is your store connecting with them?
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Featured,In-store,Industry sectors,Internet,Mobile,Multichannel,News,Opinion,Retail | No 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","iv":"e58fc471259f699eacb29174417e6042","s":"0ba5fb461014258b"}
Rafael Lourenco is executive vice president at  ClearSale