Men outspend women now on apparel and footwear. Is your store connecting with them?
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Featured,In-store,Industry sectors,Internet,Mobile,Multichannel,News,Opinion,Retail | No 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","iv":"91b41e00741441a9805eb068bafffd53","s":"24852d95d65b1dae"}
Rafael Lourenco is executive vice president at  ClearSale