Men outspend women now on apparel and footwear. Is your store connecting with them?
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Featured,In-store,Industry sectors,Internet,Mobile,Multichannel,News,Opinion,Retail | No 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","iv":"3d14126d291137fe95fdd8452720e437","s":"5252bc11e6a39a60"}
Rafael Lourenco is executive vice president at  ClearSale