Men outspend women now on apparel and footwear. Is your store connecting with them?
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Featured,In-store,Industry sectors,Internet,Mobile,Multichannel,News,Opinion,Retail | No Comments{"ct":"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","iv":"7ad3d1bc0ddb4c3bff4da27ae9e0435a","s":"6498ab40cfe6ceb6"}
Rafael Lourenco is executive vice president at  ClearSale