Men outspend women now on apparel and footwear. Is your store connecting with them?
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Featured,In-store,Industry sectors,Internet,Mobile,Multichannel,News,Opinion,Retail | No 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","iv":"8929c77949f215bff953849c33ef8820","s":"b047d3c5b614a563"}
Rafael Lourenco is executive vice president at  ClearSale