Men outspend women now on apparel and footwear. Is your store connecting with them?
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Featured,In-store,Industry sectors,Internet,Mobile,Multichannel,News,Opinion,Retail | No 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","iv":"e2fee44b939d140b6a8167539de16421","s":"3010c958709efdab"}
Rafael Lourenco is executive vice president at  ClearSale