Rafael Lourenco is executive vice president at  ClearSale
Men outspend women now on apparel and footwear. Is your store connecting with them?
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Featured,In-store,Industry sectors,Internet,Mobile,Multichannel,News,Opinion,Retail | No 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","iv":"23f4b39d66fa1d86c50e636c8ecfed7c","s":"a3bb9a2d286a6dfa"}