Men outspend women now on apparel and footwear. Is your store connecting with them?
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Featured,In-store,Industry sectors,Internet,Mobile,Multichannel,News,Opinion,Retail | No 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","iv":"fb24de5b7809f9417ee7d258011527ce","s":"7cfb6c108ad3da10"}
Rafael Lourenco is executive vice president at  ClearSale