Rafael Lourenco is executive vice president at  ClearSale
Men outspend women now on apparel and footwear. Is your store connecting with them?
Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Featured,In-store,Industry sectors,Internet,Mobile,Multichannel,News,Opinion,Retail | No Comments{"ct":"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","iv":"4874249e39ea0cf1d22d85b27e50b56e","s":"504fb42a62d88aa4"}