Men outspend women now on apparel and footwear. Is your store connecting with them?
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Featured,In-store,Industry sectors,Internet,Mobile,Multichannel,News,Opinion,Retail | No 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","iv":"9a81a1324c7596a9fb1698fcbf7561ef","s":"3875e2d4e033ad83"}
Rafael Lourenco is executive vice president at  ClearSale