Men outspend women now on apparel and footwear. Is your store connecting with them?
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Featured,In-store,Industry sectors,Internet,Mobile,Multichannel,News,Opinion,Retail | No 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","iv":"99068aace36f4fa8be95f4b11c29abd1","s":"556f14fb7131970d"}
Rafael Lourenco is executive vice president at  ClearSale