Rafael Lourenco is executive vice president at  ClearSale
Men outspend women now on apparel and footwear. Is your store connecting with them?
Posted Bya Luxury Daily columnistOn In Apparel and accessories,Columns,Featured,In-store,Industry sectors,Internet,Mobile,Multichannel,News,Opinion,Retail | No 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","iv":"05c14fd5ebcdbffb7f2d329acd0c38f2","s":"bd7e24734f7d2afa"}