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Mercedes-Benz goes global with conscious campaign for ‘Avatar’ sequel

Posted By Amirah Keaton On In Advertising,Automotive,Featured,Industry sectors,News | No Comments
Mercedes Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz

 

By Amirah Keaton

German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.