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Mercedes-Benz imagines gender-neutral future in new campaign

Reema Juffali, the first female racing driver from Saudi Arabia, is the focal point of the campaign's main film. Image credit: Mercedes-Benz AG Reema Juffali, the first female racing driver from Saudi Arabia, is the focal point of the campaign's main film. Image credit: Mercedes-Benz AG

 

German automaker Mercedes-Benz wants to take women in the workplace for granted — that is to say, the brand asserts that women in traditionally male-dominated industries should no longer be an exceptional circumstance.