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Mercedes-Benz, Savile Row’s Huntsman, Bulgari, Guerlain and aspiration economy

The Mercedes-Benz Concours de Zoom was a unique twist on a bricks-and-mortar concept that took advantage of the COVID-19 lockdowns and turned it to the automaker's advantage. Image courtesy of Mercedes-Benz USA The Mercedes-Benz Concours de Zoom was a unique twist on a bricks-and-mortar concept that took advantage of the COVID-19 lockdowns and turned it to the automaker's advantage. Image courtesy of Mercedes-Benz USA

 

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Coronavirus killed the modern aspiration economy. What comes next?
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