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Mercedes-Benz uplifts CLA model with celebrity-led makeovers

The “product and performance enhancement plan” is set to run through 2027 and see massive marketing spend from the company. Image credit: Mercedes-Benz The company is teaming up with an international class of cultural icons and tastemakers. Image credit: Mercedes-Benz

 

German automaker Mercedes-Benz is crossing into the pop culture lane to promote a worldwide launch.