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Mercedes exec: Social media efforts should single out brand advocates

October 17, 2012

 

By Tricia Carr

NEW YORK - A Mercedes-Benz USA executive at the Luxury Interactive 2012 conference said that a brand’s advocates on social media are the most crucial to reach so that marketers can create word-of-mouth that embodies their true ideals and lifestyle.

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  1. Audemars Piguet collaborates with American singer John Mayer
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  3. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  4. Jimmy Choo hits the green with golf-inspired capsule
  5. Saks prelaunches seasonal styles from Prada
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