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Mercedes explores friendship, youth culture in new film

Posted By Sarah Ramirez On In Advertising,Automotive,Featured,Industry sectors,News | No Comments
She Mercedes Dubai Mercedes-Benz is appealing to Middle Eastern women in a new campaign. Image credit: Mercedes-Benz

 

By Sarah Ramirez

German automaker Mercedes-Benz is appealing to a new generation of Middle Eastern drivers with a female-centered film set in Dubai.