Andreas Reiffen is founder/CEO of Crealytics
Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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UxXBwuYv7Uqr9q456iGB83nTyhTnHGi5VXNlo3eFA1yZaCnRHKU7CfBLZ+z3Z1j7G5t53l3oLNkb\/y2ZucMYyPX3NoGXFTdcgxHMR8NWEVgJK9O3Q7jY3bqDONac5LDizg8IPDT9HZvyzgiMiQkfEn0ppNgMPyVvz52Rtsm4YiCFXHbef\/8cSKKnY0Rxteh88WctVMNF\/2gLT8dEcQzgslGPF5VU54hU\/1AwMWvXbMdECmPR7U\/zovWXjxy7CgXFqm+eDbxIBvmuYoKgtOTLPNBK+Qa1Hu37NEKwz3UiEZLgIuGsI8krLzcGm6alPxsOvwSONxHtt11rlw6WfvEddESFuh+N4IU65Wz\/uY0UGM3Uf5JnhePmfDNCOUhQGt1DvPHuGvFnSHDXVqbXznxfc32JOZRMo9pcRS8uw1aGsveFatl68BsLnSaqon3iHaf73e\/mzlzqPnmkl3CQlUqLXaRtS8sYdj\/62vO4raizGFJ65siT33gJAnrrp1f2QSEZlb0A1hkRfzY9jSViK3ui3qtt4W\/veT87ZZYND4cw1HjdxVm\/jLfUH1DGVQmHScKgO0IcvElilgFRT9E3jU5cJYr5OIssJpMJNeSbiSzhZ7+MuyZsFhFRtW+aXWfqYlD8LP00nKy\/GdyER0RAgSRwkVdEennCgatxXguaXXTsLHHmV8Q50CjSa7xDVFwgoU0lQDJe188KeepzIvgPp6ESgRd2FGERT+VE6OB4GXXBUr34yjDZDaVDy2trmgEbR3fnUyCL73vVblKA7uvPfiCz4W4K26Q8oig6+qwv0PTZ8XhF\/fZ9viDzwKfydig1M1JrKfT\/erhXui1BYvdfJvMG0yZPKDpY4AT\/xbzwWBSLKlAc1AgA7Guu2DQYOi7CImNUXdXXvzaVKuohmd640g\/xsIJmrtCQRISyTFP\/Os2dCokzR\/VLJnIuacko3UzjelzzlUCGpTqpmg4lEZMbhre6JAdSPhXvjq3OvS6bTe0qQYj1GevJPcj6NoKRx+pdJx64C2\/NC+XoyeqiQSXKu4uZQHw+bwFlHqG6SUv49Qq0gyXTcZIZ6CD1cwHpk\/zY95B0qqzxQoJXbfGRiO1aC8kyj9xwb4WzoyfR2DgL8uiIcX2TXn63KVzvwRz6WRb4JvMz6GZf7qBy+bgskNO8hUlgSsfKVSRX0UjpEUSxrcp\/nmEuCuD6jaenT2QdkqsnF\/Jm3mO5TRPaIPytjCo3QixwQTU4cmllUySMKhAZjVOMX0ZNR1V7SwPUZwAV9hSBDAKYnXELYdRDKVqAJ1yQ\/HxymQvVb+5DrBCdXWphxSW86+XANCM3zuOsq3WB1PWqb99fi6+CfiLLK5K94YalU+KDItFH1fPWndmPk+\/Y5YMYx6WrWk1asAo2xZg3jSffuGOPYVAz66EKFgYcM8FRuoPCoj7J5U069yhVWABHO4cPQCngyAJMZoUPe0YxYaYLRrr1jC6W70GBz3g5rMVXTzz4QQynen9bfVUsDuSXWKk1yVb29aQ\/IxPsxLrBzZ\/jazIdnE3M5D6YZproxG2c5moAiUy6Gb7Fj2W1cLpmF4oM5fppwn5nkI0pjF1Pk22m2s+dAwMgOUls0+I1pZ2A5BczTcGeHRhhhoILn+6FNQ7zFF\/S+F9NfzdImXxNmc6j98GlTerRIhjrtiNkhmHGYpANy9nIkDTMLyWKSJExpzMs9QBoOrkluKqwhdL8ypzsvqxIIPs9P8ylUa9iRallZXGTthZYixne9XPeXUrKi+QVnmTGoL\/BGNpdkqaJXfPeDscqU59964Rk\/biAZcA2IgnipsuMLS9I9Gk\/iDPDcAVZCrKZBMZ6kA6Qcc\/nx6b3KJzsFCAPiOwVydIVtJaXdiwc8F0ZTdtgKI9bLvJpERrfkzUwJ\/a3UKgGELaEGzXCue4KlnCygf6fzbHntZhpJ2aqO6uEcUZyeO85t6dEHa1nlMKCTJTq3bsHtg2l2ltnn902iF4La2fIhYVR7NXKx\/oD8qa\/LaLcpM3Ofjp23y8ZxSApsFuGBduOQHRfEnxPt3QhZAilkKJwVbw1lHWE0hapXoTMRP+2GZdA6YlyMMWvGgnASswCshCyhpcZoUgaVzepy66ZdLhqhWNudJbcg6exHbm2Afa5TeWr9QNrt\/hcrFm1EMjNO5zZkavSaVP2nwuIXkVyu+0gsjBR5fLcIkiDan10d3pIEhI56RSfpJZGkhj0NZ+Kr\/yXDxeQMPOmUaGv1\/78mWy\/PFYiSj+UQo4x7XqWC6w11z\/rUSsxwv9L7LnI\/iMb2R7uphg3TxXlHU+CcWncfo+J6xdMPDCjHHs988lHyNUfeuUR0NtQNHHQkNotGsA+5wOfKs\/qoPiPDU+Sym71\/pnj99vlDU41hssUUrH10LVcz62Z8hvML56uhnoepWFvJ2ZpQ6NdF9F09oTdhFrxoooi4Mn6GqvMwbmPAsVpu36HMeHxM2flErpv+IKHs9p\/P8MLyx4ctklho8vAzJjxyMR1o7MJSgSB9HE0VRl4h4350Af1jzxQN1iRPOznzaj4RvtuHffEf0qze\/ufp3+tfmbQUhM9nZOq8vTniuHOdCA9NoyFvtVRdkS3dxfw86KrfT6C4Tdh+WkoIqE4cmGR9VAhNEypxwSTFFMArWIQt1whgZwQ4iDXmOHSrAAM2yWAFS5E1VIH9C8QG+CgimuIyZzJMr6Uw6xjbPT33ZDMNg+WCV\/FfaWi7GqiyzS8hohVrwR+LZPw5XXRTGUFNBDo2cYx9bc8pQ+EnkFRueuh8J1LKK7VEGlTKnvKL4XvBLpjcOqlU9ZugVFOOFkNsva7S3Bqfet6J4fBaCobvmmWPa2Ow2khGHHX+kAL3Xfm2e2ySOFDlCA9HJKAU7C0GhAnBZee9PmDcZGCYgDNrQJUihQRmrFnWcFSfcHwMXRaLZJ\/e6OKkcHHGZgG1a5CniASdUpQcVKZVzLjYrPH27GGyIUr+T1JX0xm0+MybmWX4z7S42VJGnYMxiOiRZ1jhImv+ltvNNuO2y6\/etIwdJ\/yccYn1Yt7qLafDAvTud\/ovitUyL7jGjX\/qfFUnDcxeEfunymdGiK0sS+ZvrBz9n7fVTsYyqauUuiCXaoGytU6W4nZ3geMXl+e7EWff8m4+prnsu+EgcAVjjlP\/W+K\/43VlZKWx1MYA4fq03jsExzhjq3SRNNS0HHw0YbvwOszj2grjgFjvg8tMCdWKbxGqcgsUXh6oDWCcF6l495y\/CAnvUFxErzIek6+m1Fz2hwUiX++7CCv6p1rKju3xAXgwHQQq5kujZrfOaQL95uWRHX\/ayKjpcodl4Jtx6cz+Cvipv839TaKPo2FN\/gMICS7xq\/5PDqqATQws87R7TITRyePCMokR0HaehfFoqNNHTYDcG5UDp1GHH9taz1xiz87FbVAK+d+\/EnI3Q83jwOZ8BYwpR7RT76WAJT9qsU+pUxIIWQPKaHj6ufSwoY15KYyoZTDfrUMUJdzVsxy89I411MNR\/iI2PRquLG3q58\/HBhQ=","iv":"0ae622dd2cabe372818d9165228a5d8a","s":"6f01788f596330fb"}