Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"c49b58df64e9c688bf2147b319cc0c09","s":"08889a75d5ba4cf9"}