Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"bb81d1896807b93cecf89a8d5da8f8d2","s":"4d051a288f225fe7"}
Andreas Reiffen is founder/CEO of Crealytics