Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"67c4c341db8011754b8828d2b6b125b2","s":"d55d21fc8f7b2027"}
Andreas Reiffen is founder/CEO of Crealytics