Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"4adc9f43cae48c893e65cc20c7a3866f","s":"a08b9bf17a814ccc"}