Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"ac92d4aec8671e81449d358b8321b16c","s":"b88d72f64f1c3912"}
Andreas Reiffen is founder/CEO of Crealytics