Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"ef89a0ebc94b44bd8e2e0efabc52b0c4","s":"f7f9e1c9ea202ef2"}