Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"414e5af793698b0c348985bbb291ebf9","s":"8d6317452629ed8b"}
Andreas Reiffen is founder/CEO of Crealytics