Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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uUEub\/qVFm6mogGHnPKJSY04FEi7WID8xjzJXIGWgECRsUU6IIZidbGZuzYOOqOAphcavQByHzFmTj7yWv92kN9GqZJAcNKbCQCc79AYYYblW2rQwMwgY4FadEPu5WgMgQOJ0rCER9VZ9tYFe8ejnPDh8hqj0vkz0J+VRF1H9uH6MCfX2g5om33ct+rDxbaF5bCPrpPayd6dongoyO8sVLcFv9ELO4hktEMUxd9MFU43u2J7UTtIILHIet0lQS6SuX7Nq+FnNjy8VcCmU5ckOYR81bIzCLGeHdGK6w1ZNVX03AZFOhVUjLKFE0GS1aSdfxmdhfjZOcVPnhe+BQJ+pqejTIg3R1KElNe7kji\/UZ6WHSA2Gt7Rq\/BLHgLYDZtdPM9HrL+DvUdtVggBUmsXcc2TrziRXwvIvuWidVGGxNHhd2w6SW4qmB3D7XnW6bM9BSJiINv7fpzLYaLb+TxO8F5NoKXVlbLJDcWdlp7HQJmRGCrQX7IaIwrBhwwx51W\/L2YZgw0BR5wBSIQLL1XQUgyNrlSWWbImL8jkNwZTHsa5BVhqsgmWwh7pQqIraDfhZlN0FUF76IcZmaIDM\/hoVytJVv5fhPkYAW96BF0\/i80kdkgAeXfPo71jvaJhk7B4Xie9F5OHQw12gxB5AQWCUU31tkwKz4Ydc4WOk6jxR5fqgHPvmUFXxDr3RcaAW+dP3zLc10vDo8Kb3bXh4S8IqRQEdN5EVub5QMhH2pxxz+2k3ds8TmTFwniEu8o\/IgOrvojpIgs9UznPcMxEomBrgS5TwKu9R8Az\/1Hs5psMZ55SnCS8Zzdm3zM8N9ZdviTN4GAMQdvN9G8UfZcYEMQeKxLqSn8\/SqwtJRDVC3L\/zkds+8FL5pDo7ZK6R0N2TSdER10mmn5xmMOv4dXggLOQwPgqoWxB9TaZvjaisDTc4IolTVqedYYLlMQHHaEX4I7xAwhngtuDmfcmag1DR\/pMfrdi000GZPVpCxGT3i523Q9ZGBeJF6gSDQFQiey33etmpTYgt6juB4t0f0BkHk9Imvf4sHStaLOOYiqjPUmVIQ+dfjR4mKf6lWolqUUubK4QCXIK61sTsqiOQAlccfQ9ktniz4SGjjULmyB2gEMDXYOAhZCPW5ZU+pK0BipowMIleyQRn9fXK5vjnPVaRTHiiISaGyVolpWRYRVcvm52p0M9W5DFi7hSVqoO9iN3ayjwaPZYQboAtUCoeOS+pLmo8GVRBy\/A1Hu\/AmG433NHBvOxxNFMM+QacXrOVm1zy7SCnMSw+8L2m\/0kOcM8WV043SnyBqk7f5vtpxfNTx4N\/fa0sTStER4ouWfyDoxS9f2OxsmrJJTdCdscce\/wYLB0\/sdGwLiYKMaWr3qFVuqSTAW2882TJZQ67ludxubG0nzUycW2xQCyz4Z\/k3AFsZ\/IWpmn10yG3uIAH9jTXp\/czUeMYVUMEHur9t3TQhDSbrUHfj+LX19Wa38rQSmaD7GQQ5jPihEKOljrsMropVanZy26tu8MiAfdKKHj85PfaHszwC7lTiigNb03mhiDGdG8RV5hjWOo9D3isU1hQF3dvPJ0Hlm9f3Bg3bsvacNzQdElJQpZpbEk+tFMz29x9xZ931pjJPVF\/89qQjkhGHDN3qnYETsz\/omwat+B7Jq7I7JnwyJ+6vWgvc+LzbxAq\/\/f\/El26dC7o+8N2OLEET40H0Y9ygQQqT\/yJgNrAxhuucwIrWD8Mz0zNYY5nFiX734t3OqG0DJZtnoq+0lCvEymD2dWZaoJB6crBm\/BP5By6qefUN0pQnwGct4TGHd8rjWWqpLVsYIQhI\/t7XSICAmMzZ+yLAJ0zBd8TrEvA3SQ+opQrz3c8ndF9VJV7LGiKwZlW1nGCjFp\/i2LPPb7ERBNTt1Ow8oWBhOyRv3TGIORooeuBv87UHVfv4RswegDZ6p3Oa9I4NoWrU541z3290t3HDgklngc5BWMoNFixv+eUzE736SFP5CBS4+LdZlSl5jzLkexr2OvbhdKbI79pxWEXYA3PhKV2a134JNafjV0IARjQq6ZH+yoPmUDYw9MdbTflVCHd+9JHK0oElMt7EZhKQF1AJnI0GP2CHaIRGRT6etggrcXQtT6AKbIXe1q3wQ\/ZyVXdmJnnGNtVq8rRR65nuawtKHRcFm8MLBOvFK17Nayy9f4a1lwSCHhxKRiPocGmA2MtUqJSYtLdYt7zsd4XGw32vXfsm4B\/pfYVLGr+LmcQPEx6sbz4ddIwLhbhlEGx\/jqTWQnLjx7t02\/HgfnzYmkP97Ei\/OTKnX29PxlwnrtBGAvh6v9M3PJM+BWlYIRjf8fKpih44BKm3Uh9m\/+59eJoEXgJvdIIe3nuakLdqBo9oZLGr0kWYHv0fdrNfOk7DIoZ7SsE1OARQh8IR6M2p+yH\/H8EGIkTGCxkpFqAVSOX+haKj17LyRkMoXmn0OAIwMiUtiaKwOMP9pJgCjLpNv9bOE7d4ObjOF\/alQV0stu+\/SorOUXi18RI5fjlMI99trMbGILfVpYh8PKfYdevTnGWMKqK0Xfcxb5xE3LPwFyGBsXYbb0o\/d1rLAEmz9l33JQO7V0We3tHzz9F1aM5CZe48RS7fcy9ndQcxSe6mKM1t5OaxQEkSweFO2B1GvVMhn9Od+jXRT\/dayBKGcggexVQ4LgD2oh6mWwuRCMVfi2ZbrWLBuU+SDlmWzNcwqdJFactEe7dky9ZBWaef\/cikzqxCPszFhdUUcX6QazQmHCRijZX2WlOIcZ88s65Bm\/DVbcr8EkAPycORdi4F55Ni8oaNkdvmHpMeSAwmLz7HT1pGWiIt5ZN1ovKmEl2nfJipEW2dynal9SczyKB9mvO2dHfvt8cRVyQDY9r9U2tmNIgxeidEKxGtHahy4B4jY+3Dnd+WaxE0JJ\/yPOFBvPZ5EN6NbWeiLqKcSSdxN94\/KEk0fxlThEWGc5F287KHS0MJ5S5jG0pZ7bUYchbUQ4rUOlgLvOmOHhmj17qzElK5w+3XyCyVs2HWPGRAeK8+9wyqD5zDQr5hc+ieYnxGVd1ioteKKg9dLts2iZg4VDf5o3hxhs2S52Y3LLHxzPwjAdR4XcfVmVISaWX\/XOehAd4U2vW8COXVGuQNIsKXGu2x2wHV8dQOmd35NuQVLDqo5oUU2L5nh7P\/G1i56w5x1TFkfxXI03gDkrwi8lkXVD2XUbr7U1CBg18w8BtjrQmUr4+uwAmL1NXi0kPpRRvX5i5CUxfdtwwwVAmzYlsmiSqo9gbbetJdLaH+U8WI8IM5qQ7pTJY+h4vLRD\/T6TRcSJhQhCPqHI04UOXHheIroKrqxqVqRqaEAGVgsG2wtDI4obDv6s1m6DFaW9feV0uTFPZRgfBSldHw3fqOXQ7ttyWPlWA\/b\/fy42+xVANG8El5Nc\/roZfntKgAYTF5MduoAMWtlHjDOeBxPj08Lg0w\/v7Tz6KsJqyEFRZIWtL4FMfuXn\/U8oMjwQqxoBqb69mzVKvX6INGzC4851r1VkVPix66x5YDl0=","iv":"2e0f5ddef48301ed6faf62711f7d98f9","s":"5be3cc2166dbbb08"}