Andreas Reiffen is founder/CEO of Crealytics
Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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cW+cWJXkVDaATHMVuYfX1p+BJFKplICD9PyYGZQj9BBYX7p6v9zsdOkkcy8KNJzZC\/haM\/Vne8Zjh\/\/j0DWg9LVYWevuosDseYgIRqljFbxqEgEdpQdczGI+4grILOKuBQUwlAhNOJRuCnRbSgN2MY+7PeEicW8rzQ4wRukbYl11y272ngEq2VGljKCoY30YBrA8HwvNhkU7zgrEbRMvdcF7P50oSZs3r0rOhdvXbg4fYG6C1n1RN3wpJ\/t5x7ivOdFYmBRCFuCOxNHUNxljREXwAr6AgvqcMnFqexbcExShd2QO3+QAucVA+EK8\/8NPkdaCyhz2J8eLGP8exRz5rboa9ZUaRutjDwWWD5cBruPmA6jawn+oCA7f8SkkxG8PJ5HImDDAdIvWff7im44oVs4lOm2JXyMdXi+DaOkw5jMUZa0JDI4g7DBx0wPmujtCdV0geJ5TpaCTqxLfqJfye9xvHK7epAoYXfB3tbcjzqi00QHsGjQU5+XPk7FS6itvhxEPqwVGz\/GydpCMpDr\/RgjIcZg2Dc6o2l3vdeqGZt9jHpIGpZ3Fsf9RcgpGXD2rNI2He5eBH4XD1aGnL\/8zrrn6u1xMdKbtFGeQx7zBZFZGKg+RTtdw3w4BmCMton35unespIH+xWA6UOAIcaZBgfk+jQnRP\/jzblrTOyS+SBxZArZvmUqPjNn13mi45+95ELzVNrFgp9Jhqh8oW2s4h0UBwvjwTvs565TVoDLo1uzzrIvuED+tl0ChAIn\/Z9\/fgoF40cN8M5hvXJjniKhhJqD7\/NTMqI59zVDMF5jskDPIEhDbfMuyLQAQqlCVqLxTm5NCxBS\/0r5FgV1hlLKkuY9P4MGlTer\/12V4A9vhTg27LZxwB4RfnzSMaMQObNs5xMc0zFqN4gIqvgtjtNj8j0MVFoFC7GNIkuZWYe+ERQFZaUNk9vHgurFhLWcljSMm5LHwJiHVH0x9Dpw3jYj784jt3m+u9xlOFPjyCu\/qJENkhcNYZKzoPdokTgkAHRtjRqGh5GE7qhRmCUf5Kf7cDt+opKC8psy+5+co3Nxn3yGIBjJo7P6e+\/zYjuBi0yNVNjzql263kRk5ok7Fa7kRKREdZUdPa9NHKiWxcvzRuTh5aqeL6QPCyTm8LgNimBs68oLELjUJ9q4ZSuJ7cYQIJ8C1CvhpJzI0+8kkF6+zi\/20MUvZFXRllfwdnDF0qgRdBMnBVmGSMLhBvo9LBwST8riEy3NuMTbL0gfMk7gYi83Rsh4XD5oy8mu8DyPNR86cyqCFv2dM6fOx65fOoGSKCyKoAFfSXwIJYlXlzKkecFX8ZbJcmGfvg6tDAE2uVBVnb8SR+6Kah8D\/8AMREACNqHnHTtzxqP9DSG0uj+jh\/MFLIz+XsUugqr\/juS+Dzp9oh2swfXplaRxYKPBlhZ7qljPCjnIGOL1vlUhVHnF0tBF2QC6kTMVWHTnGo70CIcty7Zy+KQ+Y4kMOl+9mWzdncAHEKMVI9bYngnuZQvQWzMLjakYzpLbk\/ZBvVSc896n94KSFJz3LiJnk27Y+1wbeG+Lukcm\/I80tZTtue1VGTaihS5t2xXtPnzzJ7TMvTGTUaOw5q3aUuRGvxPx76yYsj1D4Ueplz5EmZgGTOnqstLSKh\/q7umTPiBGeCgxE\/vD1UT4GYz2QgzivwwQPySI7uSfX0mrJ7lwDLFFBXNBjqrMu\/707DNb4l4Ud00DSLJJKKf2\/XQfWZX30+YKVPvQ\/0A6Qc3V5BHDI5VBkoubPvjwKbX3WaNtsyAz9sJKfvtl8kbC0+MIv1Xp9WIsGcbHlEMLUhzT\/Q4\/XhUKB0JAvRJXcdGxTMq0uC0DkYt7NFBK94rOlz1rBV2FosmjpA6ZygRdC\/2j+dYYUSpHLA95cl0NU6CwBDIG3A82VVHGcA09KoFsGK6Z5RuX8fT8OwCn29MbdSp7vdNLRtQ+onKTIsTfsZZO6Tzql5fJcQUx5JVJh\/jt6EUIou72ZMk4kjX3mL8flWwDqshMYOy1QqcmWjXYqUJcnBAgrfaH0nvkKWbUAlfl69Wgus16t5JuGO5Q\/NsH5qZimpuWFHvHanAimEgqldbS6uA\/KwLl5dbruoV+bPKpeHvm32MioOMxy8rPnVBuoyftUY4a7vG1+qr2zQjr70sORbdDcqmkX\/hUaXpyw5IZBYFeL\/V4LvkG1OT3nw7iBT0\/bv3PZTFI4ZtN+uXu4V09jhvoAag\/lCRUplu0ggND4tG3ogvAFU+Q9Nu6mPJoAJxYOSuYcBygVw3Ky5SxkqjQ3ij1PCET84BWF\/dHhhk1Ewg6\/CWPrE2lMuRhf5unp7nXsEfY64HMJisVSGomwiP3wjdAitDkLHUG468w6Lko0UJ5P28WudKHGb2QF\/NXNxnMBhnZZk87zXFI4\/TdBG4IuAOz3wTstuseDdT9NLOmaOdu6UZhSMl3R6+\/6ygKCVlanUnddWObF1OIMcs1oRKzuBLHpzXpG5plmxZzgcKCFGG2yNcs2wkXrCdt8k3h2g2hKu85jB9kEj49boq4AQpxQUmEiStf+M4dHN3hFn+CwLjKzFzAFW5MRU9T8B1PEYMI9XuAzwVUVpyeuRgbvAEHiX6v0USaSnjkNd5yO\/tS\/RK1r7hIgYCnJb2++QzDhWNKUgBJ2VnDz3SUBDs5pwA7JNIM\/acLa+i5egEfrHXE1B5glNKC2dA0ZWEddlNJu8KkbDjSXUYnVzsiawpkm4vjnwx3EBFKf71lgEOCbOw\/L65RLenrR1fvra2dLuozYwGaU39B669NXOvYnbuMPdOy3H+AQRNDXvGzvKmA4pXqqFEH8GunkbA6wrHmW4t9LlUF7xUg\/T\/d\/cFHSuM1Ff6WUDlqpCY5rBc4uWA223PfMXs\/y0L82DTbQ1ghdLHjpNmQpqutkBT0+H+Re9J32pcNV7JkyQqAgMAbwQuch3k2NJhlcS\/aYyri5Ih1W2hW\/ERHkcDGA9o4Hp7bmJd4cNGOunCjyrMUwIjeNoFyfCfvCm6SpDuyjjNIDKFLvnIqrhQ3LIzQRDZXkv3vRNXW3FSViC24\/gsPYRJe96MYpyuWAbQlU87T29r\/tOGrvQfL+7PKyqIKKnFGXQnjtJLCCr\/AP+tn443oeipf0rHQzxB35YEkYSlNgmDEGi+f87cB4vo8AhKfvEAGf2pmc0uX+Hfi8Q+0fucIjjXtCfiFSmj+eWddEQKK42MZVnZdYGvwa97Z3ClK2GQzjXV6dfw0kiD7I6+orK4KpDIVXpLIwwxnWwSO0doW7kGeqKtIHftYPdDxlZ+VjvefAcFzwdEsGyOLNKyLEyjTf9vO4P6sprmkgm0RAUqzFXY5N+blEYZ6zDWxRh5vGhnVawVGRNQiu\/+MNsyxXvYl6PT+NfWK\/Co5u19tqaPGncQuXD75wsx5jpLzgWqKOJBuVMoTYYz57l40PuVxXQSfaVUF8dQBujB15aoFyOYmuyH83e4my3bAVcpRL73COXjup6ckBZBjG4ohjYvrWtcY3lD7A0=","iv":"9256ec4bf06c50f3114f8c79e0995733","s":"8c8c3aa02f401698"}