Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"f562f219059ea09b3fae584b9ee203a1","s":"9e8c6ee5a971d119"}
Andreas Reiffen is founder/CEO of Crealytics