Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"7f5092b78bfe8b34e2c6e6e7e3237c49","s":"eb09a51558483e70"}
Andreas Reiffen is founder/CEO of Crealytics