Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"e9ac05061af18e46c2dd91b6db2ef845","s":"6bc56c085c8a1388"}
Andreas Reiffen is founder/CEO of Crealytics