Merchandising and marketing: Re-connecting silos, embracing Big Data and addressing modern metrics
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"082a15272786844c08d9ff78c0b0b301","s":"112643af29d2fad2"}
Andreas Reiffen is founder/CEO of Crealytics