Messaging apps: The new preferred customer communication channel with brands
Posted By a Luxury Daily columnist On In Columns,Featured,Mobile,News,Opinion | No Comments{"ct":"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","iv":"1727b28edbf34426f36c378114a0b7fc","s":"5952b74af79e561f"}
Jason Kapler is vice president of marketing at LiveWorld