Messaging apps: The new preferred customer communication channel with brands
Posted By a Luxury Daily columnist On In Columns,Featured,Mobile,News,Opinion | No 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","iv":"966b15cef07211e08e0c8dff92f4aaaa","s":"3ec021d1d3e4b375"}
Jason Kapler is vice president of marketing at LiveWorld