Messaging apps: The new preferred customer communication channel with brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Mobile,News,Opinion | No 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","iv":"22a493842efd9886257f721d82d8dda4","s":"51887fadf7d904fa"}
Jason Kapler is vice president of marketing at LiveWorld