Messaging apps: The new preferred customer communication channel with brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Mobile,News,Opinion | No 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","iv":"4db44f8ba82e293f08f77120e381d8cf","s":"08427239d6dd6955"}
Jason Kapler is vice president of marketing at LiveWorld