Messaging apps: The new preferred customer communication channel with brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Mobile,News,Opinion | No 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","iv":"73c303b3889741c9bd727107fff9c60d","s":"a58725b5588164d0"}
Jason Kapler is vice president of marketing at LiveWorld