Messaging apps: The new preferred customer communication channel with brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Mobile,News,Opinion | No 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","iv":"015b57531b31033d4dc253e5f394a0e8","s":"186d8cfb011c5846"}
Jason Kapler is vice president of marketing at LiveWorld