Messaging apps: The new preferred customer communication channel with brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Mobile,News,Opinion | No 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","iv":"36e5aa608e734744aa5723453f3becea","s":"35ecfe8a1bfb5916"}
Jason Kapler is vice president of marketing at LiveWorld