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Messaging apps: The new preferred customer communication channel with brands
Posted By
a Luxury Daily columnist
On
June 6, 2017 @ 2:00 am
In Columns,Featured,Mobile,News,Opinion |
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Jason Kapler is vice president of marketing at LiveWorld
By
Jason Kapler
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