Messaging apps: The new preferred customer communication channel with brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Mobile,News,Opinion | No 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","iv":"872f4312dba8206f9ea32c9bdbd2d6f9","s":"92aa9cc051570297"}
Jason Kapler is vice president of marketing at LiveWorld