Messaging apps: The new preferred customer communication channel with brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Mobile,News,Opinion | No 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KUkxRXKeXjXVJ7XaUvoxAXCELXUtIF9oCY\/RbETPBGdzzdoU+H\/+S\/12cP7cv8+jIHJobkEEk3o3mnr3qL5RITXUowFZgT403IgJT0jxctFneek7YtW6LtDGtX\/fxh5kKqHzqfMqkYC39ykae82NNL0ivkpKbc+AyIfrBSwCVJrOdjfUIYKgSApL4kkZWMGmbQk29NGmkSFhIUDFvtmwsnSeIpTNCuJsDnIQ44\/E2NkbMNmmu3lH8xNSZER1RpodQIGi3FZxaiC3cQk3eXjKfGLFEvBEmu0Zv9Avqdt0mKhq72Hva1mGS5vqiQZ0GenrdSvG83kuvS2KMreE5O54m+uMbhufULepY1EtDYufV464L92nnhYPsm4FsgOm7k1BkvUMtK6aRdN69S5\/dBNhbXGJonzE2sQ4r0F81987fwQVsxaIe+kQiTBUueJrmYbVVV4j8k5eU8c0hxYOzoJu3XmpSlgEaO3uDqJbWM7+NdTXhO6LFCW3uGpOBfzBMuIy76kLxaArdvzHFemG8EhrTIr+sCBCX\/nvFlNF+2ARbMuXHQaz8zqA924C4swihrxAD7v4bAuVwRYbFy3nZjcYNFtjkHksmapPNQgWHrYOjRynMQBj875Is0yAH7a2TFp7d\/1EiaBdyM7knVejld7uaGFSae7xHfEQfFc6VaMbFV5pzqJI6RmyZgbHpYAC7upovg8qvHlaTNeGudtOtWnZGLbo9tQqvD5qefgNivKdGWUQM6eECUv1tVEVFc7gRDJNRgRSVZ1f44VTmumLbsLPrayvrxCjvmTXOCvR6dlHx13sBeI9CPfUoY8DOTRvjdVXcg+W6MkVkaXeQdMOVSobBjS1llE4jP+7eqFy6z869G7N1VehICgPIwcg\/fF0JZoU8SJ1Tubv4z1Gl5ygygUBS\/6i\/Uvfcwo5\/s8PFnvr35oQSRhF9OTDsRJqx\/Ez0LUqtV4wmdKeN7DA\/h8+HkPsg4s10BABCMIypL9w311JgAIuLt2imEO7TsAxCd9ztngqujSBveimjh3avrZQhbdTVJfQD02yLeJ8xVhReRZ2RskNSESIBxvfhr6LtwO+dQEs5vU3Sk1y26+Bv+B4sZmQMn6G4HzDWhnckesJsUzMiUGGctcHhIpPxNF21LKWQd\/UrBCNZJpHwh+Qrb82EU6xA4D5AGHjmFvf9My93YFXHOY\/uanuR5yrXggOGgOEN7sscY6dHh2J7Kol9ZDQng0KNLESqug4q+0coTOK0r0zOiYAfY5R87Gg4jNn8ScwXjvGVqpD\/n2+3HZgQOq2cWCYni\/EkyBTrQVOnyl7s+w1kbAU3jTeDJPtP8KoCMaX3X2T8m090emuciKyi7HEeMG9ayAZXXRNPljY3tgT8FOteXXgNkoQeQsRevMfvhvxZ0IUun9r9EnawNdpgsAlCQXARuVkUQzRtwr1a6+Z\/RL7tK6wL2EB1QhDtBX90I6A4DFFy0vnoPyUX4c5RjOFy8gut\/gnzLfQIkWYs9Cvu7NMSMgAB8iX735o3PhDeIlf\/BWgQRgjoTCsUEqHXYByVVLPUghlZ4ucf5qz5J0S2ttMTmznmVBJtzzJy2ay5h4JxGfx5VR9+RdKu8J3kKjugUDikdDrAlMyag3Ti63FMy3Qa0e7HAhMZXR+mAbcL6IZwhFDygOVGKSfDT0v1eCmScDRcxJm0MYIgk8W4ZpkGQOtrHFvNzu2m6PTAESKBvxJLFfV7\/nVmH5PJTVzUXRPB2ulnX2UtzR2\/\/k76F6Az9AsNUu9CcIVkybeF8vfpeAQy0gsRrqXh+IAwR8Lucv7ANjwNjX8HOAkeuJ0hFxK9XMeplacndSpKPRTaQOlTFOoZ4Aq53IRI0dLeURU9wJahTlT2UO5GUMZS5rDjNuu1H1+EF4K0ODJoFXviEHjXs2kwdr23rwvRQfZJwaJMJsCoUQFkIIOFHwAEOJIklosHVxmWUd2hR5\/JQL39+eZ3wYRHLwyRnPFsgCeceGL8t9ibVFbzxn4yuJkZKiW9wxe82bmzjuWvlOLA7ZZK9OPQBvW+ATNtGpNbaxOJjAuSTwJ177R4\/AZ\/OKkX3m\/U+n+CWAUmRW3jVEWMtW+AkmULOqFcvPIVLUyvUZ3OyLzlMhXWyPSINj1\/D26A449u+Joa0fj8rP8BtZwe3aFEO0qANQhCmMkfSsrMATQG8WadC3se4kjG2w+2TGdhoYRFatO2nKFWsGW1GBMzqLy9iD15fvujLuBFGJwk5qzui9L23ZZ+HN7B1l5fgEn2sxCfA4K5NYQmh9XDPwmo9O6CP2\/IwpG23uaQUWGPFvm9pCDODXlTutWrLuaikGKP6FARg+1t+F1dpNaUoYnNsErr9H6ecUO0lgVtu2Ii+fMGlZ1teIKMyAUwsYHXQayLnzeDhgFv659PjoC8Kf3a\/\/EOg0MgKPXIoesHHISMLFcQ1gwDdCAqu5qs+4zJ\/Rb3Wkmd4b9cIhtHqYiisx5I2u\/TQ2gwlxVi7S6OUU4rlzcviXUYPxCM+QqUQj\/LFAWQPCxEATuN5lu5ZRf4Y0Ymly33ZC\/1rNphBPbh692TJzoyqKyerzSToixXyhAsvgJLnho7Pl9HuOOMmbb6rAJ4aRpVpApHdeXxnwRB5mhgP\/bbcUfUU0iB5b4z6c\/NHA7G3Ln8QsE2z9YSzai675e3ZJOhhj4JJKN7qwxwq5N5lgdiHJxErBgdbgHmSK6uD5mCgQ5u5u8RM3vkuHEqjCRGhYBgtMy\/oXO5F7FKLJuCZEZXBXCt6RmlFteKuUcPGh7xsln6HvjPnP8\/31QgB8dOTDi6VKLWqnbGoxjTZW\/6XcliIJMkmDqzQTDCH\/VSrmvVP3yvi7IuInebBDN7eFIAG2fAAYLstXYMXJkdxz+on7HkyxsexHvNxY2V06rR+rb1MOu8miWw9fTt4D77Ms1a8qm3aoaem5YvMIREe61y\/NhnssUPjhgbbby3m3yxVh1dxFBQlEtdDpMj1bLOfQWwS6Cr9k\/9L2YYrUE24X1jzLJtq1eqncsLo2BvE683yAYZt\/fK51segwL\/oV\/AonWE6LwIb9tWHhncbzrfjey55cxBGlyVXKPWsBdf7+Ns+25VXYntFcmTNo3NeQvJ1n\/Xv8zC6xGY2d1SRIxD\/jRkkxtYrYe2ZTu+39A3Ne5aZTXtfaxxsZGrV4k6OlOz6u9HlaTxIgpuF3zD7w0OEmm9QlTMPKMhJSVxAmSEWB6vmzZPNq6UoYuQl2fyQj+c96wQEWg\/c4ziFHQqj9hdmuxNzJV0IfE\/skG9r\/eYeLgbCVu6f+95VTEzFlwB+s+KbRPZKryzskQ0+wIESjaNrK+wlsFWHCEl9SDC1EYEFSYjqahV69DEFzHh8IXqIXrBavginbKnf0Slk8zE7IwDZ+4mAhR7Yi\/8gxXYFq8ITn1qBVjtQY+ZNDPox7D+3F4hylgmx1Ujyvnjrt5yfs8zlbX8zH0NIqgRxVpqHlQIn3HVSU5PmjUiBztpWIKL\/+C6MIVSOmKLxzHjpnpNpDyciSt1Ch4psFdB6V28EHLGz7eGEwpjetsi5BMG\/XQXtvG+YnQSLaQdFuJ4R55gTSEcTvoDaJzsaotc3L3yEUHzUrCwANCj\/6Fd57jfhQGkht8TwLfQcAF9LvRLtv5pvGfFOcH3OUQGCTW8Bu3iTThEhtpULQ4t8sxg8sG12GCAVM4E5bX0ZaU6bOo8UyZvxsCR04l4qguhl6+MkphEtabgEHKOteaTojsNKBlKAQ3\/xiRVImnvn7zsS1C5p+SziuYpp0ARc78\/EWcmCFdAf4QpShhengS3PY4X43cR8FuzgvkLytMnA01oPXkZslRCfvom8yjBZ43L4IL2FGW82+yw4GaLZyx7WkDzMHCnTydBhFmKUIvh57VeN8xhL2yWFm2yHZiDYDS+WbJZ1rE2RlGlysxWnH7V0NRbfjG9nKEf3EbHQLuZPfQ\/ImihS4pMjphCl\/L\/B5xJBG\/BLwkoAO6Wmmgbl8ToSyzotE9ubnD\/\/FA5ZiX0MDPWgmrgIhWmu0ICWeoS0OhVwO56AXSWBAZeezi5oQlsust7Ow55G5tvZaoKg1o5nzT6IFE\/Ca1QgUII9+PaoztOHzYeUhn8JJHHqp1xPj4V6MoTasRdChvJPvTu6+BHpKRdQjMlKK7dx2GJJZn\/6\/S7\/s5RucRqOUfPVDKVM38jd5IyW8PzUZYLrT5bKXUpTehK9vozYu20MCBTGGAd1lpZ8dn\/JwnlmP+ssOyFjlClIn9uTHJHiRJ9nIL2DNbEuUUurp3wWjWcKh9dGM7PwV4kepP9kZwDELOA53Ab+sIskWrSl2H8lQkI8GHyBRaP472Gb3HBGO8b\/5KmNhM9K1mkRdyG9Mu30tJpHG8TwckA\/e78uDh03e00bUeC68dvl+qK6m2DrLNJYH17k0RTdfZDnlPfd3I014g0y+vZrbhKdEdgpda4yTGEFjzNRSIDBYdip\/ByfVghUvhIz5pYPHBVznDK3dZdlKVv\/7M1kQUhP2fQQfz8gIOPNJbFzyGugJrQqizRHqHw7GjOqyKS9zy8mGbppg\/PUXfC1vQtNt3IuAu7XwIbCMYBA\/Cu8TgkWXagQETyLMzHZEMQHOBlSVWETlaGrhWevcBSg9Jzq+kk\/PfA7t0iVOrUXDH6P0YrjzRJ3GWE5loZVuMH3IMs5oazQhIpaE6RfhlXL62edt2LRlC1ugPS5KN0MW8sMkxPOxICm1AQ6iu33Hc5Nry7uClzIgTNrt+q8U87sCBMDtttPBA59\/txpEhbV4AC15h61lLH+cF4WQvNNurm6h8xjLhfzabIWWt4G4GLdCzHyfXy6jnChQd3g3Ae0x6INKpRle1cA0\/8E5LfVUF01KzQ\/97CnSUhxydy\/+mC8gX9KG4HaQ8uZGATUZa9iz8qFffDRJmX1hyxBNXaSKU0cbVrs8bcn2NCKmZ4cbfxobxwv595JGwUcF97mB6oFkA==","iv":"d2cd54b631bcbe0c7b09f4e802086aa2","s":"21225fe7357ec516"}
Jason Kapler is vice president of marketing at LiveWorld