Messaging is missing from luxury brand’s social strategies: report
Posted ByBrielle JaekelOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"68c2678852a34105c0bf7c77b4faf4a5","s":"4320e28eaea29c3e"}
