Messaging is missing from luxury brand’s social strategies: report
Posted ByBrielle JaekelOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"e0b27656ca2efa6f58f8798e58fff4b0","s":"ea6f5baf88a96585"}