Messaging is missing from luxury brand’s social strategies: report
Posted ByBrielle JaekelOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"f5b6b21a68034aea634b633678425e6a","s":"0df3f5a2f68d8b5e"}
