Messaging is missing from luxury brand’s social strategies: report
Posted ByBrielle JaekelOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"d650f0b998648b641d85bf84d4d00171","s":"63dcea9ce9676d51"}