Messaging is missing from luxury brand’s social strategies: report
Posted ByBrielle JaekelOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"yHFuOXaqJ25gs1PUGBmdNcOoLTh2Pjp226dvw4wUTfpaN1IPPvf05NxeGELBEWAzaLP3MM2VSVNWpgAGG5Djy5hoiS\/4BPqwpRMGRcBxTbQQHHObzTqcBUKlWi3srghzS1s9dwpFs+8xNif8VNzGd7+Kuwz4dQsBuN0CF0RqoiBMWebhReyuN1H07h5Ac5cHxQYdU+XFeHFsD3DKSfQi2ic89ftITW0qlv\/wthDSPXFIiwlLhJDtEOQFWttRPTnK056p1FiI+Lcrm8+fpaxD0M8ha7w142F7LquU7NDvawJxutgegqZ4O7fd\/PcD0WOQLRFkNGuQJqHoJwYBhSXgpyqt0WJjTG3YRm5toa9ybv7TWWd\/fwCDu2\/dBtvNJhFjdbCQhdHw6qaz1wD5W+zXJef9w\/KNfYGfUGp6d9So1mky4Nu1\/MQubanTvsgH1zZuuJH7UinX1kVLMghhdHS5O7JZ\/+V6VHl0s1xJGuXqmNLrA2oh4AUtVWT7UFVFCE20RpjogghOcKcESWPx79uB7OUQjeUh1Q0zag4B2CrBHsFvd9vwiHmD6PnIviNFUT0rr8ENWF+2COEzZpxrJsKICr\/61+qqypaQpCfjJQL6Yhio319J37kizEcAKxpXW6iRDMol5mcTU9dFzmRiMgY7MQyHGsxx2B9lY81JOAbcRR3EROGelHbwAGBnfffoTzRPewbtzjh5rnbesWiid+Rcnq87\/H0zNCZE6kcyjJYCVTWhN+bLIAypMGEGzGadz9HOvsMmER\/TTuplzT+UEUqjy6D6gN8NFTMIG9QQv+oGNBbD29Qz\/CPf255rZx2Z3SqPF7ZmwzQnDuVBRhS2GTctUHUbRPx87pvRgVBlYevVVgvRPzCBU+1OBqsiWSzxjBTX1XNPdZqPu2\/n+Nep8JIOnk3NpD5WE1B8hYbzGUU7oDRfNtse8znHvgmLHomPhME1dBNdl8GOfGemBSvZYQEHyE26ipsDzqA96LQojuUK+bzTvVQaXc8gYmoS\/8roGw\/KwvqGKyGXytUmedoslhk0npcen9mvjqcZ1G34X6wMeBwrVmvBFGllqbxmuq50HPEo7WS8PkYfGlJqLKwdK\/vrW5cwuE8GcO+U7DzXl4bw3kYUb0EpIxFcuhqmJEtQtx\/mPLV5CAsEF6aaYKqPXPfPwRPAgZSC91GiUeGIphIQxNfUwNPUYcAPcqE9wre3hnGOXjjfv6VSe0U14z7AiXdwJyGaWjYtoSXNXUwfvDELd0K0cTL\/z\/OzjTTDclsWRO75zeI4TRFtJH+YZd6IXsXgduBOxR4Mo2xPauGnHVisWAAh7KDa75PLEUkAczR4bdlK0PHWxYLbQUi0aDZgUnp9cgydKozqPpaKMVhOgpleQhLQ0iPd4SvkIk8+ly813Ix1QZsVyYF0h1NEDoGRCqxnKW5lky+TCXIRWtQG3kQqK0joxRigWBiW56KxSYEGmH4x7qKnj8Abv2HWy0i5gFdr9qhwQAy1a8SXrzCzN2gOSc1b\/xwlOpt25eDuBkSiHK0xNk\/ustm7lA8TOQ4nHMm5dlXL8G0\/ooe1vTj2uSJYYYmEDs3eplxz6Nq187UUARo5tL1wOsaUdQRwC04l\/wgeH8PALWssvgwMXWnY7JnAVdRwn9Y4hz7x\/bm6RwK9\/FCFXu50FXLTIDrb+f79+ydOzbP4r0vIwovrWe7ySWDJrQ6WwNDX5DyXVYlCENuDnNLTfYBszKg\/Beq319qIFq3KB6FFAEzDmhSSVelDl5skKkHKVca1\/xfsjNTXy5QZ8nxbmyBZKd09IbmL2dT2OdNGq+TFPhoYBLOWMwFpoaKHkSqLvBZjjLd301aiuKB8M9zfkAcBuA6dr0mW66XPz\/I0RDlUlPRW4d7PN94Le\/hSufyQ+HZ3fowXSDQW+4Cgj4cNZplYXCbJakDJpwQpBZshNHamm6Z5i85hsdX4BxUor8HAhwm7fBlH57WsXlooodVoVCtGga6wW044nIoxqJDpA1rIsr+UzQTkxxYE\/xHciI1H7qg8eNlDFEbCsqM4cKaNzqVo0APmp9n+UjJ3zLuSo1lrLNhY0W+NPpEswGf7eFIScW+ckWvSOOnBPoabqQekj2jYdnTKbe64F1VPNE9igp9AhbMk8tGSrkpCg2ZF7Z70HKR0UzgrHhLnP+3gK+IISYLwDnzt9MQyRAQ1vnMJyxlw8Y\/fxEcTLkf2FPJlSGP8pDUb1zonKvYG+4M2fNTxx28aBLO0L6kUsGI+yM1\/8DPQHxhMhG5neP5P7ZivWMIW7\/pLMTbFdwKdIG3LWW0EysmfZq4IBX9qCsVh4Qb1TNWBCdq1ScpZlY4GGCNNgxiCrp0VawHoZ+Tl0\/dSuc8FiJ4uLozy9meyys7Ps7eFHG4z6Mz6\/YANZdPw8fgmfTRhP3Pe6yX3HSdf9\/0Q\/ZK3AN5+2x4ZaKPZ52Nnu0jcBPY2nlI4+pZh\/R2YLtw22f0YVu+RtD1Nq6MCovahN\/8LCU\/9+IzfJViC\/8\/WwnFtUQBQZd4jAyyubcG9eWJeO7ZSLrcSa+4nxEWtUiF80vTAFGq22ai5+mVtDqQmmm4\/5bGJUUOT7iWHD34MX8QhsPRzRKcwM83j4tk5Em5v\/kwel3uwt08F5MNYxc+EhsFOCB9rTeDXY7yRsR7Xj6dK8shzy6TeR10Vrzh7TQ0XgeaiUMg1PqysUzRvA5m3lyg89JrvUANuQc9xv7dDJDSLuFTRcdHqCoFd3+EA8k+vHy5qJm4lYVLGchXImJX7caje0HQgpA+aCFry3RA60ascGnCBxM6HQZZIXdQMjneGidnNl97PbGieY45eWWBFUDJ63wNebtxV3F9qKV7321SICVDertgQmpx4H+5zX+ATlvzFA7jzLxCySdgc4\/VnKU0hviSdf7AnmjFzV0pGjMZm5p+xPvvbU4oJH3UZDz+pM2bPLRQrJv65URy7E1rXHbqXVyUMbLayD8p+NECSHFAitkG3khnHSrDWlYURUXBlrwIBNXQPwzCj4yE5HlsBM5i+3V6q3r+F0vAIeiSfOmJQA4QGa\/J9R4UWf0Kx1uBlN8w\/J2+vtuTrCmrrjjYaBlysO+Ev\/99XpgUX63rLByzh2HI8iFjdjHAot5cuDpOvasoDllyktrYnKIqOvt+DMZPGDpLtMldfaTgzN3BScBuUbnXbML+L4YMS\/n+TDBfLllbMS31e7oy9jlUSun\/W3KeRdSHWPBjxGUHPcvzTDjRyA\/W5ZhaMwogT0U\/\/QVMfX55gWpmLGuo+3p7uXUaLhAqFGpxGGVwiqVWMaafBaqrG8n\/Nidtboqbj+8RBFg\/cY0dfkB09FRZ09xOjbmRyDiOUsQRlrWL6APLC25RqDKxl2F6DBT7rerdCkTFbXRoVO9+6eR2XowR8WgLtYQa62rkih09\/fa+wayRO\/s6FbJXFlFNOSWBLbHEFrQJyOqAb\/xmUO3eZaobwT4HuTB0KnpOgY\/a1MhJtdg2Xr1POZXDqRzYTBKEeGD8T2NPZlXRnWdQaYbKtsxWzDpku3HHZkCyvohLshzQurU1IkW+RKlpYHkcfarhy+Fvkb9rKSpGIFX6314rzCw56fV7qirvrJoVXVt5AyaaIvVteBCCF3L+P7a3OjFr4lcYZqJW2\/rgzOCL+GrhR8AMKkHIKolaND8PGJ+\/CiysqGydr6jNYeQxz2YHlJDY3+YqeMEjQQi6mGh\/hm9KG\/Coy515utxWgtW6rUH9saSwr8XzpflXDUjM6F+Vhmt3W3uqQX2WAkCHjmXiaeysfBlroqlCFtLdsH7qyZrbkbhafMsb6MqtpuZ9N7szyTVbTYa0g0Y9bhgKkTAGb2fqWp5zbkvG1OP0HB+V5Di\/9LsRfJA1R6A4c6XtI\/f1BdGxo5UeXo8HeNJ6BIcHiyDHGmqTk4PRxkiSKCJ3tjpPJ\/EEOFRD23Z0RxuXFvM+3DbrLnmCiihMQDRSi4EmLKCZa5Y7wBtyvkOyzl5b+eiGl3Dxj3WNqx4VLdm4A3J+mQs5VSFWRue3D2QTtIn6d0NMIar+QGpMT74FOqw1UnZcMweB4yCIPQgFVokjUe9HkOB91Wegmw3aJVAO2sxV0G638cHSj\/8i++0crXtudF0uhkVYd84NnkcIxRSo87Enfc2m0XVfYjOA3+g9UPvpdqfX3zhtguoGthJmVh523DwurHtavQ7QAZOBSK11ACZyTkhFXWDsQMEWRs\/M3aXkU4eHuDSlRLbyXWTsFd4Xb4ilmB6YBEtuhQe+osDRFwoSV226snz8b0VxSzv8jcq4RaDB\/VISlF8fCwDWR2TiPwDFgPT6FooL4lJBLWdcr4xSc6+BmFfFK2O5ccCwMqFUxCLsPAe5ZuTNKrbxG32aYyXq7dIQcb0ovjsd9Pay0u8ve2WC0nUqAqBwSlzVp7efu94o2Q5vgyWiG5aHhttbMuh6DwcfM+vHWG\/kFudX7XRoh4116BCXoMFXcTFwQTwSnRYDGMtlkGP9gHMeHQwSIdEvaaLKZhIHGwQQCGb73ZY3+0cPo\/6e1nRo5BMOMt2WcvrpACXyXTm3PrwYM4xwkyIsuyMqEQHAAD4wkyg4goqbAFXMvhxmcwm9HtFRkXN1ejeQA3jFEPw+iisOaDrytbq\/I3H6+s9syrbaiXSgRiiW8413dpYxNT84y1P0jxRfwmZgWTADNlGLjYejbYtcRjgvT1S4X88r2LnAIL2sJ7593jwSMdzEQn21cqZ\/V0PUnpGPt0VWSyJG5kvvw753IBvH9lbNU9Dkz0tTLAA0RzLHe7qwPlRdc3CK53CXNyQslk9NAyHz0wi0VBfeKwJDIGMj8R400Yu6AS3rDhzIqrucKXceDo3LtIkTU8wCDGnklNq1CXtlqbAJK\/uwZ6vwjVvRREtpqiMkXE8jEihE81ByT1slZQ+HlwIkqkJCBjmVqkw5BaUhZye4bVvvioQ4czLi9IYjUrIf4cYKw0AJZMiTmQJze\/fVFQ0TPMPiOLT7IbEDPUvqs0isRvYAsJY\/AcclPDvN5hcJpwtM5Yrd3jMioedIjEvOpB0220oQcIIDmG5SMw41XzUYjpprqyggOGjSLfgPlR8nC78PPjv95dWTXRZ02Upkzw42Bqn9F4uHwocfvKxxYq55NmUZ6SivHxnjqlO80uKv5mEeid1qGlVp8Cp5gRgmcXY3ON9RSn0PHEQIMliNAZhyxBf1ebWEHEVsyr2g7vLIjJWq5Gl\/pXgxBuX95MFXlRg0Gcs8hy6elsk4vxzQUqsh6YGvGIhVbVcqTPvAkxvVQpM5y9ZVK5QuAkqKzIPrE76GQr95LNEcCm1EjK1SZffh2FsiFqu10Hy6eTp4aDXAd47Ftjufr9ff1o8B3KDUI6TsTyCfkmrc4YbftBR8PsBDMgssgovgHcIgRRl8wgkxI3Ndu+xxewdxy9LQV7k26kQ3UrWzF6mKMqMraMqHd5s54oD+xXAC\/tlOVhw\/RsccNcmz4IRF6s2OpmcczG2gwmYAY0mjFhO9ktoXSUV50lThjSkK9xA6qgizodrr1F4q7ZcY7IG1iBNQwIx3yRmfBZjlUwfsIntdP9Vqg3VN\/2+M7EbCBxt9+ycXAR4wxSQXIz57+DmkxwErErSpVeliWptAUcjFE2hmSEirrKHeaQzBbedViAP8bLjOChZA2\/Kg3xTwwoQODiocoYgS754jbMve8bWsGth0byp85+QUJhodui+v5B+hzQ+rYWzSeDBQSfgC0PAVcfmpa6XofnPgpvuBTIyiw2Tv7FtQheuTRMrPBwucHhha4Yv\/lfpGzVcZx2rX4D42\/HaeuzsI2Lwh56N+k01n1eN4Rm420ROushCqyUPEr5eJFOHaNfxO9WPQjQrmIwh+\/XZ8jel3+e+UphA0uMylONlMoUWL6sdNeJ8Ua+aVBhPS6A983fWzfHHydL5TSd0sTWSX8Z9f5s1WVrvYDn5qviMCWpi9S8OikEbCdqiK0XQC17B6osuMMzOiJnuMeV6p6\/lOmn2v4pOTmiHzro9b1u66ihESobm2QgSL9dBpZantWsTG3WrmMuN7tmRoki0c5slueA1Xs3yQW\/1Pzes18mJVdP8I6LCPfBeqg5+4RUp2hkL1Xg+wp3auj0YctKgMn5PxE1Aul8zg\/k9qdPOtnc0RH5FN4nYsuoFPmaPKic7iB5xBbQYwXkmCC37vGi6\/m3qpxbhparKA1mAXz26aisM0RMJi3PfOHUYvYnzmKznu+H0\/fz1aI0yLcSWRcUg5QCt\/zwkpur024B7jo4lW9sGxCO6EehA2sIxKI9rg8aIzmFWKE0IcVnsg1\/S4skhQoESDn5XicX4XKjnlVJlNmU8XFNknGmk5VH3DRIeTAl1GwTe6Z6NJXxlj8TooR3lFv3M7BFbRPOAvlZKYbNQz13aQdhb1x21wWh49NAGEy42uJUD4iT\/BiiiYvN76sKoYqDuTqGwJ0lzVSvCqwnxo60VNB1la4tUr\/r2AxsfJUHVHxOi6EE577K+UIKQxsT\/ZgTe3ljJvARr01tTKNQkq32PKaHXIiF1N\/0JtYcsg+cn+mCKMfcjcCGyZV9PvM0QHKWcIWXCakbwugmRvXkQ1nJHHu4Hn42ruPy8VRIVogwKBDpWdvyhL+\/PMbxJbubMO5CMhZ8oJ6PHR3oiAz1b5HUqA6lvRyUJuKH6PsA2Ku4CGwTmkJ9ETlO+LEQ79372Gbv1jryOUy6ADvuUp3s2kVMcpTnFGZlzwSdK+gPKBBH4KyVP0nAmuqnd7HCHw0CiXksAtgqIY1iC0XdMReqc8Gv3uOUXuHUvP2RRoAAvKy1PBjypTwf4X6oiArsthvRtN0RvrgcNmsIP1URbkiSHoTFW8wTZDd2azDgU5cBxO+wQClqzuZW93h6S7FZXEIIED\/Tsh9TKM36fxnfJ1lzYymoYoxSA9+4X29iUvjbDBZMN6t51yONs2T6Tn167O1aNk\/bWGR5FUnCGpO5Cp2FRsh3uHSNXiuoafZKiZE+Jp+jTRtkuOnbVP6BO234XTDE8l2IM2AXN0FSLSP6hoCPwmMRA37jOhwHbqK6+zwYXKiMn9oTHM8zobLFlel\/wAxn3Y+64KK5X1SIOWlt96Mwdib8ye9PVctTWzD63o6YqGdtDU7eQceb2yJuIC4Zfv043JWqY4izAmsr86KiT8YIoB1Hm\/yEjfFVO\/Gs4V3PZuW0ieba90X\/gVUSXlqk4ybYX2nypg3JPPXUgWa4cmFIxiRdDA20VplPJON3G+7x4cUH7EH8cIPZ3omPreygoex0Y0FL3VInLKi9+OGC7sMrVAQs3ZFTMDpm0T921ZLjogQpj40dumDVseov61b2qPYOT659tAA2GN9HGSNAnYiRDce7PSpCiqr\/+Em2R1pWC1Ufuf8lZfSCA8Ftmuk4xa+QAxu7S8EeDN0gEKSc\/UqQOD0UccX0wbWNUBtfcIciPWtMI9aV9VwBiGKtUQVCskzKk\/u7JfhuBKtNoOblRbQqghTLlVH77CyQ7uyy18LuycdpNcAXwevnRwjK\/3l3HNQK4jCsL0g37xQ24sUaSB9o5577Pd1kLwgjQ\/S9ILbz6TDxEKAixdkbzmxdCUGNwBnYRTJMzidPySyfMXaNw27YbQCGfvZQgC7HkD6qR+UxoyrjJV1gZXVvRJBotwRRxi3ytnyulQNys1OUQ7S2D955RYHjwSItd8vlU33J3S11I3plN2LC\/lpXylXgl66FUy64VMGHwrUNQqL8kCJUycTq\/v8Uwa1DFdZHHIS9ccRjyr1l5ds0Bmwvq+UQYLHju1l\/SZVT88Qz9G83aUmJzMRFE+Ry6Ks9U\/P51v2UCidbYEuVsUYMgE90DMEeIxXGqTnglKEiNRPlrc8mBLxwecmLboorQrD3Jh\/mj3\/TXj+CvkAd1aaaVX2d6WnvliQaighY7EaD82fxuTPWSutIRF2MQNScKkHJXoI1On+LEgx+UCFCi\/T03Rh4SsjHNsYukck9bxAuadlnzVT\/IwM346wPAPMtolXNeWCtFnPey6P\/HcXM6AGc41S25KOTuMP35WGD2ArvKU814LzALLsB+co+\/G0O3czrseHvbyjzQnr3tVCDY9HhdL0Y36NIXApCQ5ipV83pckPhrq5bGj2E8iDbnyi2QRfsglx1mZ9H7ktp+rXqYlhlOW+z+JolfpmtDZ\/fc4dLdyuUn4ENxuhWSkSIC4SptMNSVGP45JUdUfCoFK2dYkTpu92rDcOLF8g0BheroIRWjBNUTPyYagJM5C1wt6455e4tO86gBLRI1dVjXn+r\/JaQQESgIUf6jguJRb2HUWL0vLJgqLBB5fjXHMZgt0Tev3qE7gkU7jt5XkwUqXqeyXz+DMZ5E\/fzxHKazpbdvYRhT4=","iv":"660c2d6635cb4bd264d4a42a30f98dda","s":"669db2b3bdbc598e"}