Messaging is missing from luxury brand’s social strategies: report
Posted ByBrielle JaekelOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"4577e92b73b0a08b49b9fd6ca1bb70c9","s":"316e6184420fe5a8"}
