Mobile
February 1, 2012
By Rachel Lamb
Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.
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","iv":"9bf1c57adf310640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