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Michael Kors launches WeChat platform to enhance shopping experience in Asia

Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals

 

U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.