The Mikimoto Eau de Parfum is the Japanese pearl jeweler's first foray into beauty as it expands into adjacent categories. Image courtesy of Mikimoto Luxury Daily's live news:
Japanese pearl jeweler Mikimoto, eyeing expansion, enters beauty market with first fragrance
Japanese pearl jewelry brand Mikimoto has entered the beauty category with the launch this week of its first fragrance as it finds potential for growth in a new segment.