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Mini handbags, Tiffany, Burberry and automakers – News briefs

Louis Vuitton Mini Icons campaign Louis Vuitton Mini Icons campaign


Today in luxury marketing:

Super shrink me: The rise of the mini handbag
If a customer walked into a Chanel store today, for the first time in five years, looking for a Classic Flap bag, they’d be forgiven for doing a double take at the price tag. From 2009 to 2014, the cost of a Classic Flap skyrocketed by 70 percent, per Business of Fashion.