Mobile ad measurement: The impediment to mobile ad industry scale
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"dbc98dfcdd8c18d5a377e155fc0d0523","s":"d0065108a6c27bec"}