Mobile ad measurement: The impediment to mobile ad industry scale
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"KWJ501tCM1vHadCZ7hQzQGIheeT0zjuAppgkRC\/NvAYeQUuD5o2oRcH2tdo907X2Z27kAj5cGupmsH71YJpMf+FXUjweVsUJf+V\/yvEkruXcYv3kPkW2TPUMJxHNZDu0lWZeMpqMVcxnTXXM9rKC6oL832SN1jMyajzxSh8mYG4m5GyEqUMvFVyrKV6UztWVrSSzKvzEVsDJL97soVxD+ePSr+J9C49YPnz+kN8BBAavY4Y5w4SPs6gpxuhcOeofDdCy8r6VpBOGuIJMRA9+Mb5blJOeUBEmaqFNdQdZ4\/MFj7CN0lohYyhFCaTN6fU4yKzsadJZ6K36k6mp4kvjTR0qC5yfnzH\/PnaGUcO7aDZKQcPeKOORlhJ3XzJn6Jq5MG\/FjAwl2cFcf8VWkdBf1HQH6EFAooa3JJzfJTmBI0+fvD+oHdx48f93\/WsTDKqGxxhNkbvM3fmUW6ZjpnvX+jxHGFmzt7hRSeoZYZiI6BfManxesYboX8JXYv\/yTuqCwPXk9SN8Aof\/k629TkQ90WKvLqtmd0tTGY3IgzA\/szj5QyroNELiVV8deAaY8OxhOqMjnoWymoYZUKBvkunG+YueehanMQIFXhEmZgygQArpJLLF65PMN5MzXfxj9k8KIycF5LWGBW7RnnC0Znb0JZOfxrVvLFDyk6PnMlzhnkR72\/5RYGNuf5sMmD4+hZz52tlGXj\/QFY68KD5YNXew+BHuWRa5Gs1qBI+m2PktHHF1HsGMLGapT7MWM4caI3gI+BPj54CcLeWoPEcu+tG\/KbzROOBA7SRtSbwHAGKVtABBEjjqLY1v6jdRBpEd4\/59GSTFyEcmT12ifWdosXU1fGnOAW9+xDcBRYAbIpLVOgtz2QpmV\/yNiad0sQJ9ZL4B3F7qBqjIJT1yCV9Cy1eu+nlbUndKhhXdCLXpFmmThPNwmTq\/W4czxtV3XfpwMNjAAI\/kYHpFgbpoA6DWiAWlwhzlAk4GIOuLBXuixYq89z6Gc\/8D2B9sWwNJnmxs0AmveNYqTxsIPMLnqCR\/D1qwll3e2AH4RQD1k3VTz0Qy\/aUNLUvUWc6I50Ua+kzz4+6aIK+XDa0GwMq8+AqMNZG4LdUy1GZidG36XAAh12\/EHZAwGjxFaqY0sIZvSuGwxHC7\/by0xbDQ7zrYa4g1FJ574TCwOgF\/8l223c4ch+fQueHU5SFbrPg5U16Jgrx\/+zvKMP8VTw+IT+X7+MNbhitMyui6LTImgtgSDTyTnPFIK6MPhseIjEBf6rylaX1SWV2w3Rdle\/5rT5Nu+a0UmT\/xDYMTZnXGGIV15J81wgArqTiDK8UNSn0lwKFTiPzXfbVI+NXbby2XzDpftz\/c9p9sssrB+uZqqNFPfZ7s1BauIuGH9xHYaSm4ozfHfO65q6MrBGY6y7wN7Yrv9gYoHuvxVO9WvCqfZwNFrCACaGSXpd1J+dv3TX1d5XJwxDN94PMlIrTq7KyN4D7z8Y6k9TurMinsJ1\/Na9UQbQX5o+zLVKgEjC0C56cyfcPs\/uy09+Q8MPQFWP99egU\/beM\/kLynXZcWVxpkm0aQTXZ\/EA4vLtpR1FqzU\/Kt2cEThIIqq2i63wDCU3+pBNIiTHOlBPqV4Vug57NqbN8QpL7lek6UemVLLGgp8r+RpsKuErZ41bxBNXDVoZvXU7YepKwO+1ZWVCtYOx8ANVBxW1H4XkOtOfZBIZfsWABHxU2sE\/M9ZP3nM13MEcIHQyk6xIpOSC6yXzRZJf\/HChNXHO\/MOEE\/Tn+X1vVkvmkGHao9orwgYc7OomKV5xAej+hRU+aIsGIluX8dZfGoRb1mT2qfgfCtQXPxvKvRS\/KFql4s0Rz6l79wSOJZsKHhsxuK1T+IaNgWi9rtiJyYrWtK61IO07fyIUmsSiB3aKDVHmPc48upIIU2T2MHdr5m61U68bJIsMAmwBUlcmpU1eDhI0jj0EAWcv7wnpVIiHTWU52Ubc4VD5DGEwxHJ54BUG5LLly8gAn5tjVbzf28iFCux2R4nJ14svP0u8f\/0\/7vZsdaZ2Z+OtO63TdH\/P1455HS2j4FQe+XknhF3ruogigzED6iYZWSwIFLuWRCjyzOj7vkkQ\/DmCyTVlxLJoy1KOsTTqj3x9T7O3n52nWDuS2mrKYKuQXIZUjK4vNRtxiJdkIu4bfgSvIQ89qKxkPaqgi928pxKffBkAi96ZWLDdjFJm6I8q6i40dcILGIUqcxidZuPz3H5Gf3qwDD3o9YS0jLpygqXEW2I\/RPpvCU1vzz+2IIy3igWN3jwvZcaXiLzfUSnO4jMH4nw+CVrffJCpbhM5b5nfUukAQoAILu1UpxmGQR1FkaN5b3hIyGkqxi8xdy0sSqrqZMv0KbZCjHeNBcK8244M2TW6ioMdkBasEN1WKAq2qDkHgkxxeGpA89qm0FRzdvFyZ3l0hOJLV3rwyGWKICmLN7eNi3ulrbGWm8hasKNrWWUgre3li6qpynOzVM3tN1e+vHUhxevBE3Jpugc1Xeup4fDbugcVIuYaGIFbdh0M5J\/z4MoQOnhZB1if6NHIQLf89GsVML\/+OxgAIJ51u1kTTTCBWYNq+UqVCU6+kerpK6EiMfg5xV79Ktf1ptX1rqeDvwtIQCCRLURMs3hu7GQUnS9z6RtnBuQCQvxluc2KB0uswEFCj7FpuHpaznMDhDYa3LrYNL72ByDWKOqHphHK4LSM5sFWk9Wuj4Zyo4hpUKlk7e6qO9CQtuxfuk8J\/wV8iTlBv28OmVN6ZmKvhN9Na4wTT7r7XPcBlS70+z5Lf+EkahCyDJO1wCYh7pDrFUCxl0jRfzDlcwEYWw65n8mtQhinEYL9DhM+cEYqBPOLOsP2Y7UXCood61lDGPJFLOETnfwcndkWq6qfecc4OA\/C5gXPIXWFvUeHFD6A5GgXsAvScUr98\/1qSWZSBqg1lLXT0D30Gu+EtDUkHgjptMdJ3teFVdyEsVMJhzcU4e0DWjGmN8arKB7UofazaIIMTcmCb2lPEdzcUZh2YdAbLuPTcO7DSvep8\/wIHUbYhPUQ6yKZC1Ot3A6Y6zMoZxLtPOz1mDopDXXAAeAy8h1yb0zUTXnnuhRIc7FoWyQNZg5iwdiMCRrRre8Fsf863Lx4zK1UfjtipKFRDf+4uNYcnePTGGk0dWfGcXyn31XnvNqRxzyeMWlhwRtq9YWzHaFKJ1Qp1lFdnuycIuHiWpqp8bxNdFYjEz8+6jZxmTIkX7kJ3dqb9MxNR8Q0oD6z9Y9jYm6lNOkVkqVsS94Smshu8S7uc0LnKXbrZaCEaMSa+dalAPr261k8axFlQAx9d7Lu78kiC1g3+JWC1Y+Xhwy0nuCL+lu1J\/LbL7E00L5gfqqOaY6Rs5XuHA8LUjtavALYx30q2MgSXDEB2aC93Wzj8YiZq4PmJidXwByN7J3QQVfZ7BXH7QUrmxN6jGNxtvUrDUdsbtll+w\/2Fx+1SW\/bQCRfr\/olXHz2c+juXXkY3PpisQtvxKGA95lWffSQcqrJ4oUkH5Lxs6pL0Yx+b6rEQ\/F00WONo85RcfgNvagpw0e2PWmsDKPoVAddb4tR0Lvg4aqLupTlOkuYqFPTmqqXaoGozFg7CoOMYkcUgaeZGiUeqntJ9Idk0EhMViNtjYa2b9+o9\/B8WYAvkUWgVB0yXBOlgKcYr7\/wQJLm6zCkZq7+LnrFVBxlf38vvoJEktofDEUZ95\/TspiRWDENUcECkaGwlbcwwrIg7hpZR1aLNQr\/Flz3mAD5VWs8SBJhM4CnkbaRAQ2e7inkGrGA2uM7mXAJR2LegQs55RSOLtm4CPgFY8r0mQIGZlRmhIJbigRSJkcDacpinLx\/oN93\/pC+Yk7IITnCDUSNpY5E\/H6ENUFsFI3EOaLOVqXK4BjlZq\/bXkwPYHG1VWKpehen3Q0L\/1MNYl6gS3vgc+6WcIW8qpVAVkqXHq2oSPw\/ah8bUtsYOsQNHnk3rcDKL9bOy6fFG7TyGsn1ku9XDwHaWUzynJ8dYdtrJfau2SSMCv8PD9JCw1Df4OoZSrRHaaEzcxHsNCryqiIqyVgHdCV83TS2Wn7MYD6GAvWn4Z93zBBEgVjDcgVRKNfq7nYAlU9RuB0tAKQl7UTJK5vADUfnai9M0NVbbQXRmLP4Km\/IeWhh24Ph\/MJ8Lwt8ag6mVUQLKQeuDL\/IHfa9Z7iuCLQlIVhW1OaMFFP2NqKmeiLfq+nHX8TNaG30lcZjs6JxsD5gBbrUcDfXCaJvCHtVb3G2rZdK\/q6vnWnAQ9NnI\/IiSycYg1Aj4MucLaQHQAAe5rCJ4sHKjp3kF9rBtNYxOySzcdMywQVnmx3av9\/RkjaIwPnyw6EbPjfZgiu5FJFUX8ouDXpzRjOAEDlBsvEhRFbJVO03rudBIr37l8AwDfwA6Q1YfBHhvaWkJltyBhgz82faL7h3xOPG1RTt38IYS6KJ+uGt5NsifhpVp+gUw71kQiw6zGqbWN2XCQDKKnCK\/W6k9mh+VYnYWCWdWwkl8\/l06px64lJ4hbBJrijDXON0cUq1A5ODq3vHFLpW94OMoKIwutyatYk4Kq3RqWqh3+R6qA8TRYKIIDmdwNPYefpVaQkAX+sAAUx4jt8\/YXdC7r9XsIKfz7JFuxOUqgDYEOkH4y0bw4aS5ffHHFgsnEK6y46nlwSY5hwFyJp4iKsoN1efULE2MHdyce6vUMOwxVuXFgg5ee9P0q5ehhzfnd1mHlmG52ir2t4mDnDcZ0RZAy19xocVJqm12GqBFemDTjDTu08zNKkEfpGz5YOXMHfIAAPD0u7dWnAE\/RQ2CDSfZBsJ\/zT\/3XQlkPTBYQzaWkG9JlgYt86rli7aKuZtPCqIjfBZ97F+dCTT3E0+GN1Wd7QIlyV5Ks5k9mxCPn\/17wYztOvFH+nSfGAKpVUAtKf7+1CMLjS7Ki3p6hRWrQb5ImQslNrgrgQNhK1SEYF5YcF+o\/LKaJVAvvqP6NCnvAyio4gabqYJ8jrkrepEYd+W5BO\/R6PbWGX6K6UlY6Sfl5NDY4mGZ2fkrUVvbDwOOnL1rwHbAo0Fk2smqkcogNBEANzgZFgQZKa5Sx5sbv9dirx+n4zoyVzlYgOmk3zwUiFxato5n9UzT3P2Kjv0YAabgfJXQKqGqjtH1C5VBMorQS0BRQJDY3zvfVTvL5RJa9GOICaLdoL9hOKMi7sma+rzokbIv1L2o61889IuxR3kBgYTCl+LFBi6mg47LyrC47iftGZuW6BRWND1bEhQEAVHpqDiTdAJt7rJQ1dcsIR9FyL6lfcAd7QHqugiyZMEvfsdV+BpYvmHAzZM57upWaDIeW3JnV87RwE31RMNfbxtH6TsJStEifCV8L\/xVz5T2yP5R5Y3LG\/cuvVC7PdTNTA0IBolvIvhYDpX\/7dP80QhAgxqp6njZ79P4lYxQdCWtiOmnbs6P1kEBE6gfe5l586lxuAxU\/FJv9NLWgRPoUAKpQtc9Ata7oMaUXkapS5Rtg9z8jhAj7miLRZhB41VFf4HR9y\/yCS+oGrv+i+xw3JOKd9+NZlGhXFJJyDATQXZblqlvBZP9dEVASRnsMSjCdWdBvGI\/+\/depgMAKY4gH8TN4m8aAxqaAVKUW\/EcMDZwJFzt\/FdSa6ebMwFhbOnx\/QSkES\/Rhe6cqeSKlKcL109SJidCQXctFQrkh2TWRTGli83iJP7gXIU\/aSzMAXdVP4FLBJ0Wscfw\/MLSuuX50gDA\/cChXVYOYSpoawYI9U6p\/DSk5PPW+zKYh6UV9ZYhwR\/X3eVbianYYt5GmG514MOuIu8T2c5qX4lSumxBjHXKoDacKMM86U8jtZJdWUp5S4OndeAYZpDaVpSUFFpC5TFo8WTmDw2UUe8QV\/199OJCOEyxQes3C3NUIkmojaAFoWxUsXmlHqo3CBhh9DYj94YvYbnGrqbbY8aJozr7t3JQVwVD8aBF1M5XfcruA+cZYjoQ\/SZaF9o\/jBD+bgPL9JNqGjvG6IiujYNV9r6njIUeUlG9zyoxC1\/X6RmPHHuencpW9lyCsRhhuf8+Q03Xul8BRkMonpQeiYysx21XLosHSryN0JzJ8Cytgp\/5deDsDmWCrenf2J+FRuI6e7P4zvhEHFqK+JOeQqsWAYYi0w421JIYHfSY69\/LSL3hGbgFGP\/kcvXaZwyw8GUKXX3Ug0fMVRmhUeaAxXIxD\/OpI\/sesX3qzETF7f2HaTtJW35bEQpeGe+N0\/acia1aC7T4e4KdDFq2d1o2YrIVDLSbtkN6cxreTzhteBF35wTjrUbH6rOaQyZq9+1sFQWQY1XfHZUqYjK5bxptkqlPBLdfVqzqC1xXvg3AjI2lInwUQp6MXHgnQr6epJAYztcqKHPl+TSKbfB1tHgA5AYFWL\/jdQJES5HLg6z+CjMQ2ksKO3L7uqcqyxt9VE6Wor\/tHPm9y04g\/lmMQ0IvEIY0N1B+s8zrj1vO5prk8tL2h7mc6ZHjCSZK390zfvELYU+WfU+hzKhhohbtIIaGlAKNA+ZDK7TlXEEzHaLQdDksuoLqFbr2Y9yv1NckmSo93ygyKS9Q1\/dc2qIN5hS0ICyXzouVuwVgLz5StCzacgwi+UXRNIJViBAs6InD1n9RGpwqcFW\/eLoqK1pifAg\/g+kFtfbznicA9RK9uP679jX8lih0\/0LcaVBb7hwLMCeyKF0AkHCB12EvFCDWV46M7XuVeHRK37xDJzVqfqjVzAe1Y0+Uv+NQPf7xig7YXv7KqmyjwHMwtUzvYSqbuBYukksqe2S8kYsTtx8hLnnqS31KRr04A","iv":"e51452b8d11c482e0afc0a59c33a271f","s":"dfac41af2b6a3747"}
