Mobile ads: Forget format and focus on value
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"456f133be68ab76957adceaa3c572c28","s":"bcc60545baed9fc7"}
