Mobile analytics: Measuring message impact for optimal ROI
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"faf649b644f9332432231bc878c9f776","s":"ab838b14ea960b78"}
