NEW YORK – For luxury brands, integrating mobile marketing is just as important for employees as it is for consumers, according to a speaker at the Luxury Interactive conference.Mobile should be a focus for luxury brands since data continues to prove that upscale consumers are downloading and using branded mobile applications at increasing rates. Mobile should also be used by sales professionals to increase productivity and create stronger customer relationships.
“In today’s highly commoditized luxury world, brands need to focus not only on outperforming the competition but also out-behaving them,” said Milton Pedraza, CEO of the Luxury Institute, New York.