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Mobile campaign drives the promotion of Jaguar’s XF model


jagWhen Jaguar Cars tapped interactive agency Global Beach for a campaign to promote the XF model, the automaker never even imagined the results that the mobile channel would generate.

Since its launch in November to coincide with the Jaguar XF unveiling at the Los Angeles motor show, the campaign has delivered more than 15 million ad impressions, delivering 85,000-plus unique visitors to the Jaguar XF WAP site.