- Luxury Daily -
https://www.luxurydaily.com
-
Mobile flash sale apps lack inspiration, require larger brand presence
Posted By
Staff reports
On
August 28, 2015 @ 3:15 am
In Apparel and accessories,Featured,Industry sectors,Marketing,Mobile,News,Retail |
No Comments
HauteLook’s acquisition by Nordstrom underscores the need for major brand backing with flash sale sites
By
Alex Samuely
{"ct":"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","iv":"a334156dbaee5424defe076401435f83","s":"fabea0822a74e7de"}