- Luxury Daily -
https://www.luxurydaily.com
-
Mobile flash sale apps lack inspiration, require larger brand presence
Posted By
Staff reports
On
August 28, 2015 @ 3:15 am
In Apparel and accessories,Featured,Industry sectors,Marketing,Mobile,News,Retail |
No Comments
HauteLook’s acquisition by Nordstrom underscores the need for major brand backing with flash sale sites
By
Alex Samuely
{"ct":"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","iv":"d8e9b4342b5143b2b57432ad4db72add","s":"3dcccc6e69096627"}