Mobile loyalty programs are the new modern currency
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"HR7y29CZdr7zPi5pbppsLIaH5VULUXY0VOtpYUa1KlWXm98FvajBDwvXfd50XGkrMIjnLbjlHJQU+FTv1Zjj56QjA5S+CqEMk9XyryRqUlo97EpXS\/RsMw\/X76aXB2Wz\/qSzgFSK68y7mnMSOvyIyBnvXkYCjzNayZVRZAJ4bTnM4gG26I4c2XscKL7qX8trE5LOGEWOlt\/8QMeCRNtEMyUieOtQrUWRh2bZleBL0AcaV0ACw662vT0QdgMVepyeuK0XiM+V7PC78Dn1Bq51FLKLMapdOn\/gUj5uppFwJvbCRd5yB5y0GRDf6RPvQfwCXC2tdJpXen6Tl6no6r1HRqbBkfQA63UI\/tK2rg0FZWg4\/zum2nAPeK3lp8eLMJDxyclxfViPzEeyVy0wgsFs99cumKo7TaNfg0oQR\/jEBhSXOZ05KjCFBmqGPq\/OXB1R5XkF2wB+RvUVDpuWrbTsyamURGNP699UbgwuRO4GgVMg2My058hBD1K5eKDARjtMx4p4CzqvHdOkXXgp0Bq00wp1xoDydjSovfa9c\/dZI5LyAo1BhzkX27n6zJdPViNblCWQMAHLu1ij9lRDTWy3mjn15Yg083og9qjpLGKndRJ84BuRXUjSRWbZbL4eAITcb5niZ9+JqNKghokQG9sMxHTwqg4O+WmfjltMp37ykO32K9WLZhMrcBO\/ofmr2rWxPw+mXoREG9HXfruEVo8RZNCkXpCnqMhHftGPcDSathWJDjQQcmKuUzx12ImulW0Z3f\/HBnnQZJVtAO+oq5W7FZC3puE+tc2DUooounIyx87JY\/ic49A11McHWVSlEaYmTNBqydAzxetN19pHTsLApEBgdU9WkEuznhVOJnchCSTG5TY6kilO93Rd5OdcGNAEPHNhU\/Ek95qazRrXTIQptn7RX5RZHMIOtO2hBl5NJN6eoEeHHC1ms09sgY05x3NQ0bvUcYvKjUXbXH+H3mRjmACyYNtfcGalfC\/YCygamW788Q6MwmWdiTJBuzKNfHP2gMfFxtrrD39FZjk+NHZDjvfK98xEc2jc5FtZXe4hDxEPQ0Rofyy73oNQ0lcMXo19hAASeDRKu4CJH35j6P\/\/5GT1+qvr+B\/epvX9+4xzmShJBpsvjd+68wcotF\/jY9Z8x\/STPc2k9uNPhX+PehbC7k1lOe2zlG2hn2Nl6bvrEjVrd1T2fRk9QFbC237FP1qELsGs0nQEZhiaJ1OsRQS3XkKIaTzXirLDnKe0KBWuTLV46iVFiK4baidfGEKGlb+yeB+GSgHbKNUe+tZyyNF6QtRixNY+cvW4HUk1CT7J7Dwtn4p8\/jrCYj0zkGaFJgPR9iTToeb1q70BpEYkjIzJ+2wjnKuwTGoViBi3TNzk629k\/sOqqxCmzBmNvoibecwVcStqYFCO7D0rw3CN3VL7eboSABoptxkiaHNazltli0zHe7hfXyAQMh4\/+rLBaJJKjzhVFXzy9x3oVNudDXjhjL11MFLPbrsDS+OMPQpDoF6Cpx1e2tckT19SofPIP8AEaZGIoQS9dv2k7qu+k16WY4TPYsHRcJsub06okbQ1ySnxOnGeETLuJQfThNFDfEHz7Q3MEBeWq1FJjVFkNdpmYutn\/xHJOMa0Gr2nVRHsAhoFZS+WHFj8OS5Lhb9CyIYrhZf+\/R3ahvjub\/FirrKDIY9yriO2nbZmI8weFc\/rFLBaEYzXHioz0ZxxwYaAgfaQPntyyLVgn6PZZ6ytMvQ\/zoMWYwgtivcSaVd09NJu\/huQ5hBskBA5xISlEJl\/ss21D+SpIQl75jEwRS5QzyCM+XTBuKbKpEAer8CS8ma6PF2\/MqxxOuToonUCYqY+PMTWUytbQxTdCfCTn5HQDMxX+\/2IElyJNnHqLaLNiaxPLuvDDX6DCMZ+doW6FeOLnSdtx3e3Qg3U5x48R4f+k9fLxcK+YQCAkEBykwVLrLadyxoaSCH7HBkp6d90HuuT9daUpT9oYa6LP+GMjVWRoyqD2doeG9fKr6MWJ7faE9tExeS595FLQ5Otg1SVRzWhYkj2pxyQKimwj2Mf+pjouse3aggXr8z0zAzVML9Qu+mIBmZmEX25q3eEVVaVOK4XKYbt3yA1pAl6Rmwtp858SJRzDN18OzCyqIcW7PGIB3ESmGJsMP1LC3oq+Um\/WaI9hv0JgnvGYqg\/v0B1QQE9rNvROQEmvrH\/Lmqfr53bomUgJTu0Bmxe0fhxBPbTyV51PhBCaFO8xnCji8NBKZ92cu9\/Ba3Ilzs6fBXKvaHU43ZRnq2Gqi7W6VHQnM6e5jDbY1IquTkjSTCf6PYJeY2QN\/OIHH8JAgV8GBuCDwMW\/aDdhT7z2P3RVm6EG\/iQFrkXFC\/QPqzxWnfhGeikazUhY89RfpPCLAyd5kf4wmYu\/WiRT8ZsvWhbAHY\/JeLSNrYjg2SvWvo3PKBqv\/gum3VppUtc0\/e3piqtq\/3UYLiU7JDGSDnTJya\/YTQ\/34rd+SVdIjINFgBmgCRd42qW2F0Y+Jaq1BeIusJHn4xxpHFilrxb2mJQodWjaO4JxFQz\/uPqJDngk1faCGPScnShSRwBB9xMuDnYvSlaQ3fX7SvyBR8gTev3fAbZ0DyKifxMcMl3ZgRuB07TwEeN\/dNKYxDfiYjMCDveAZIo9iGu14wV3SjH6m+Bg5SuoSjXEK7v2d9G4Jic8+T6TUNvn7g9SSTe6\/dVGnyUtFm4xBKwtWmAkr6ys+xMRl78Bb4jBoDaBIiV+vLl+srgmIAkFSN3aQA55iL6WJe2fXkn05nLF\/dhW+J7fi8nXCLTFVbwi1IpDy2ek7Kjyp3oZJMdnV5UUYMGzvhl6CfhEaBiPxelagns07ZoFA7huvudjK3K54EOaB1Q15VS6oh5XOe7tMXvDaf5cR9usNNXUK4QmAAhCmo910ZO2\/\/o3rExHJ3PX422FKYshn9F2xf\/7CLijuosJjzo+bJHGN1r0WsgVNAW2kcHVzsSZzbhKHR6s5GA+9EL9SpuBEJ6o0ztXFevULvAZtdz+eulOV8X0UP\/x5dnEItZosNXOUVUGC2seRdoBaaDQ8WwC9Zn73L4Ei9mAt20zIhCYoaU8NS1iy7VwvurzWxXevvYoQsnZAgdI6GZQz7Kd4\/W4hMv8NfbXbWXE+3S+lARA8a2PZqHopt6i9\/868buWu9zQ48xErSFJWcUacK0BR6RRsWM5+jKXiudvmwaeHO8cKumxa0dhsOSIKdpJuXp+qTBYXLnO9E3F8lTtTLHzGpdFaffm2TOjpu5KU+8v\/Lu7ebFljbLQb2ZjPe6K3nN4jYKP05gtrwlz7PcJSjq9k1hUo2ZjIZUIB8RLSHkLZTEYJkVmN\/uANrvUrWaiaEW0ZMri+QiuICen1vLPQfuBuhyxuiJFBvCgJxq0U5NlLHfXYnJWLOQCX\/k4Z3\/+GNU\/FIKGbCuQUjEU9A4GUe2R\/LFu07Hkyt2QSrhrx\/Td\/K8gx0hgVbavF\/ZohoqKtcvrcvgye26rsvl20PWugzYw48Ctufu+NX\/qzYvXzILroGDdWiyOtofr3Xy1qpXOyGigFhwbOQjgl3jufzyPZMs6gLQmiawAIlseSVEWyFMje5FFKzenAySFTZ2hX3JQK0tiJJAsRlnVLCTLxt3xfHTZOyl4E2EnM\/m1xKA\/JOu\/1vZ9Gsrxs+DfsOHJY52PJaP+DGHn7IGEkuDrMOVyf6e5wtjwYfVQzSb0JG6LlrydLFd3ToBzqlsqsIJ10IAhg9uRKzWtdub0JlSq9z0XBwbCxyQJXxom0dxLnEdyo9gKV5W3vDmz6yigteD24MBkqkxwp8R41RBmWYpwN6jVFhn9JL+qxbrfQWNLQGcDaHXvs6IBuKGPT1E1duOFoN0uqJFLLQLFnwGoByZlGc8obdkONwGAZnc7Oul27dWjm4dGmZTEDSsivdY0XX+X96aiTyUNxbzHYJsQvwXtzUm\/5FPnsPWH8b\/O+x79Emb5j\/F\/my5jgWBl0ZSVwVmnKJuJVpd2Wu9Oq7m+1OwCzsJzW7Gy5cwA5b21dP0NjkPekOrJB\/vsVe6ZSY1p9EQ8A750QPSqHe+H+XH1wGktZJgBdZzNMZSIZ983c\/72ddSoUxtZIXfupRFORT+mjv7LUsLoAovgHAgkyFHyJLpvktFjgnw3wRicgFMkBWCJIkq2dMjYRG4cICb7QxsnhnTQNA4fz10KYLpj2PPVxQ+L0Zrr63I5TC8kHDMlsXHsk+OaJ6NXtrdj1ehLmywn9GxcgMwKnYKDSCcbnPN03OS2zAEveoFmSGuwFWKdIdpwKCGZ+9hKhrGKArYiYb8a9xTmH6U3CkEm80CuhL9YhYfeKi84iWuJmjDSN3RR20O2PNndrhxopcBNBRss0WGCrCiY4ZqNduzgNg4+ct7LHvQAnMYh3lDKSplus450lYe6Dd4G9ttzYCBSrrBeJB58D2+1ERoGnMCO4RMSGzaw6wh12kVcFufmFztZ1AY3suiHXzxWpXD5bUNsFmW4f6dgsahaZDHvdp9Kkk\/\/S4k84zlum7lxnYwUoBHjCKMMlIe6UK1DEquBF7AQjHzke0OsA6FBGK\/L8laQ3ELNZdzI+KnDHvtCZ3d+2Fg8YafSZ+r1PZVkrxHiS1NnXa0uum5AVmdt0FOiotyQq0xHieWZWFZUvmvmEpD1es7bZqMWQNTN5mnobClDesEr58suJgxFwzZKXV4JNeNybad6JHGGyJqURROTabOgNWlyheF6d1tvDt31QIsYH6qtnj+SQWweNPcS6mNrsBuPIIRde7JV0CmubgRzScdisXAhxtrsfCKjogDA1T3RX9kU8eE4vBX0ZfZvbdr89zzkiMjV4EiyW3m7AXmi\/PoyvBrAHDf7RCNL6LFCPBscUM71SGNILqQTJBsH132AWxGwXvsDnq7zbiqZsws2NrLRvfurcIhGVgl7gSr4U7S1ACHiiBuj5C\/ycsVhIWsQhrmzZN600krdS5rrokwdeOVjg2dLxCIRpI590mZiI86dES96uvDLr0CuKuiuDruuhzl09JKTb9eTsUHg1AJ0PevTy5MsEkkdKkGtFg1s5JrD81ChEcGMBKP8p7T+E6c+s5BsaHd5SGBssYhZrn7RRyynSyDd8W1jHcs\/+3S+18w6rNZIGzFbxsJGw\/og8M4xDXRH\/7XzufoJbj0RAAOs\/Khajj588+X1c44OhUB9OZKMLQooad1RqN64YB9aueZ6M\/VLaJsfchz1MDiu58ncUND1ShO9EvUhWA+hNDtOYIrk0KFHsn1qygaHRAcgVlguUA60it\/1FuIFvnr8OUECd3YxrJzoAWXQK2MB0MosZ++waZRONgWr30aJ2NMSWuJYKZX5X1nKdmi8+maELTgBE\/71oFQjEBHo2XKFYRq8uzRIPrwadMJZkuE3zQJlSTHOKO+dwTc+mVOEzbElgCypNV8SJKiug2aheJ8cG173ZbPUBtYrXyEGTgqbN1gLR14ZxVz9Q70Mj6Y3V2HoRZJKqj3+pyObkV+AA4QePrBa8TeH977xHuph17b\/FRj1jCAEld2TXFfE528RDCt9rSrl\/Jby7Ir5Aur47Yojs4GJP0BWSvxEAtlibVGyZYznYv+tt5dHkq6Gj21VoIh4Zdgh6fLQYX3XtngxO45v4T1UObd4kEILlwRJHDEthiramVawv2jWM5Rbi7SXWa7kMzgYPFT6SJyDbPjjSPXPObDvhFHWPSuU\/GGZImqBdrPkc7ciT0lxHj2N38++l\/a3tHByUziFBiOuXlvjqHaTPg34iCiE057+lgCSn4ZZNJJyr8uHAO5pJZ\/EX5Tj+tW2eB+FcGQiz\/WnIsuFW+jBwWOPoYSjUG8t9F5Bcy2FPlzccXZgpwdhws0FdjwTZsXhOfmtsDBJazU1Z1+selZv+NAL51o7mWPGS9jNqszNZUFXYh+bINXsOZbjzl7SKcMz0iPMGv8LsxKknP0b8ZwXIDpocx3NWX8LN0YKteMFejES3+uX\/TLPR5ZXx+Qxr+mRA0Aa8Ta2Ul7jTF5uDdlycsXbUqKvzYtitAT8\/0n0MH+36kNweMWqZp2jTP0ri+a6zctbTa838ragLbb\/0+Lc2RVbQPD9tDUACqz3K4x\/\/Niw2AlKPvWG4U3cvkV6YsSmScHRvPtgMxOg9w7GHtDx5GSUkCyfEeD87T2HBJLVAu3N7BiSMn7mqXskkf0DQtnDfi+oCb1L3Qe2OCExDWATilO+tPkfmWgROkW4W079LiK2cFLnTzC38kpXta+KHwJAyxtkaaufcRMyqab7YIv4VDyRhP8Fm\/FxATCCmSWkD17XKMiNZQ49zDpH1xQKsmkhpFSXdD8M7obLHveIwvvkGRv1BLj40S6aa3JfIbR3vE5gVkW8dY99a66TbpftjkCZ0kExVTGxUU78KXFSEVi8hfkihotgtvYmY+VjkGucVGJKI5FNd9iLZlv1vcx2kbYpcwSEkIXzVmJyWxgUjIKjq5Yu8hAdSvaVUkWMeZHSgtUMPJseKjG5nP8jIVaciqAfkE2LqRxcmqFwxetMyW50j\/NWO05143uzH6X4StKtVhexyfymFwtqOK2T+ZTqxr8W9jF6jVHpgRtWo5rRrVJ\/H8NmlQ9znk64y1lL4\/32iu5q6xoqrgD0eV9GbhWFfZl4uK6rhytZMuNbD+DuO1P2IKvG1im14Cs6RJAuk6hpPLDNNu6JtJTmUfHAebXkx2r\/5AIxV7Iwg99X6MOZD6HiB2ing\/tkgHkeERXYpknzchAuvu24mM\/dJSeTIbDH+9wLtQyAlfizS8xUqpsLORQw2oupbB7h2y0DmufYqUAMuRo7SWV7wCvzEjfJCAUyWrQxJyIV4mnqyFJIWbAOxuwOYtqS4cMdmDaH3\/tO4FCFVfFkY0Qn+HL+3HnO\/OBMw0NJO\/ciOeNoxn1+zA3s5sRsTN0yg5ddJ8O\/FPckOgZgSPPcn0owyRVCjZcTmpeOAzRUbdaF9FP58V9\/3s5Uqu6BhO9Zh7JI1atXxISwBr9XAb9wAZ7zBJu8WVh5eIrBsK5552UvQ77Jk7+PcL0XjEV3TGGIWf3HRlwK668xonsIlKjmObPAJxeG1PyTZ9IDIYFgqo0tzNLLdGq9HX1s8Kxkv+rnmoO1ajouyiiu1aF4qUf0QJJ14gSwrCpdywYK6rrCfPSCVywWeaHxvnAXvcBAKghn6b97yD3sNUBKSOHmlTnu49NSAYwIO0VQgLwYJe7PvUSQTWSzebDNIk0Kvsx\/vbsKXdWYwqo39A+6F+1OGprXq3mSkLTRT0KrFbX78Oqhc9mCpIWwzbc6ApGK7Md3fizCLEpDCngXSSaBUmNMyNYsIP656O\/kkYDlDb8yCOL2npNmUgtehuWF+MKActCSd+jML8nB+Bw6iKPdcwFPiCVx57qZQLuHPZttWp6k7JB9ZOC6DPmF9\/EFc82OE5MFa9Da2qsUbm8wj2dQ14AZ\/Aj0eaj5boyzqHZJ1l3cmd8PtxJg2UI2+jlxk4v+N0zSfMJ+A4XmHbyge386iv72ViEF3bTw4lv1dDmflPF96fpBVzjogJTSVsFzVCsf0BmllAiHxBe30JYbDutuc7n3qTd5k2LR9RsPkc+ayV3fw+xpVxT8tDxduzuzPXc4zPECLXCrrL\/IuIf4l66YN3\/6vw7\/burarAoTazt7KZyxOWpvFvnVHkDBO\/TsQtxhUlxinAAnuXTnqwXjK++EFaKhwUkjvc5i8M1d4R4iZiFplkrVstFRVkTe8U90++IYlyGYz6N7QOQ0nwH37Jo\/P7XbWg1qyCX\/4SA5n\/7jL3fVl8JjP3+EDWHSrgOKlfzIcjTGGcRSe\/xRZNnE+sCiheShHhQSPUdP5GnikAqqqqUMuUHva6TEr8OWIToDqs2MsGzh77NkbWUsnPZCL3LdpKSRr7lePtqFFVSI80Znl31qBonl4KOGrgsvNnEx8ng9NWbDckdMLgZT38E3177L2LsMNYW8MJtfszwfFSW2950uUtFIi8U+g1eOACVghIBR2vuMBX8X4qe\/2ZcLfDrJUVRZ7Ib2FxWOawaJmHOstvoBL\/wN5MiT0aBKw7r9t7hAkKFCBLEh1PmBrZKp7lXXDIY9XD9NMX7ZG7ya4yCArlyp0fDhotCduhp4ZfelOlG5Iyde9fjxWLt1t+qvGCRyJW\/KcqAljTgIWWB2H6BHS5VFQJhZ9+jUlwBXgqp++FubVthyw2tMUIO5fDWpWbXvRmefn3qvS5eg6mw+NfcJ4LX4HMQqXt4naWuRYEE7ow3jXEW3RkJGzH1ToNf\/TiesDQNRN5JELMyAqyynSzWOsfdAeNUTWsTbWRsbNlEMyQbskDnKt3iOqUSoLvrzNERq376PWrVbQkOWO0pMQAmZcqhvKwpm8utAOz6hUDZ4Tp+VF3EBVE67EJ0pm9EObhOCsjvIjpX\/5do95KIAlp8yuVSgBdSWlEwz0rBeiBkAEG\/O095SqNeopXTMb+P5lWSRu8ggX1nAi2zqkZo7ry9rGx8N7Cfi\/XsKOaKqgW2VRm03VY0e9AXrqE73Yq9CEKenEN1Sr\/TD\/xviZAYz\/LOUzItDTA9sb5D66Ggnn6GEP+8XKyW2A3\/HYvugh0d7LLb95IjO6kmn14MUrtw44MiZyKDXbPnra8PL4FJ+56Q2KOHLdPdVLIuaqigk916Ze9qov6Lbg1yAk5EGElVzIaYBoXgOG\/4nrVlmNK\/GM+GcVdEmI+3xPWwCaUyNHSupKLpaTsqW8t5aTfOPqYXx047r1Y74ongrWLj35SwgYDb4SjpQyfMCkgoHABRVaE9rEJfP\/tFvZUAka6ZCo1o1qKYxzIi5ZBvzbCHsfT0tyR28cHvgyOxQnk9aH+fNeGV6zVIsY3\/NbSrs7YpcDPWuG3vzC3tex1QHESEroYhklRXxn5\/E3pSwqhcQrXriPtonTYm92GgR+tJf18MI9g1tratiJCgCH5gTEYX9toOfbQIl9SZ8w5i9PW0upe0RthvZLNKXe7jRPd7ArlM+VVNui+sUfE8dW3ZZ93Wsc8ywztgW6byBivhWZku5ZI6yihmgImaWw==","iv":"a2fce4e9b009dee9719ffdd225149e45","s":"cc23fd6fa5f68f0c"}
Mobile's not a tall order for Starbucks