Mobile loyalty programs are the new modern currency
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"96f1a96f590803abfd41df3b0337cc13","s":"e2f7e40a7a44ffd7"}
Mobile's not a tall order for Starbucks