Mobile's not a tall order for Starbucks
Mobile loyalty programs are the new modern currency
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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GHRorwpuRRxUEfCHreHhs08i2d6XdOCD23Z26nQh9Xz7tQKUQrevEUBCgFdbR8k04eaQnP1ibslDNyfXUiPAlWu7HxwXKYLA9colI72kVEgzcfRPrITyJrChEB8jdkESdf69uuxpUnJ6I3tTavaRF8sePITFRUDnq5ZpYEGBhwBGReb9\/ONJFr8c2u0JmyVpLFBJGdVqjjFpr8NAEUb27CQZstQWRJ65iG8HWMJUvUTVQo5RVL2Proo\/rZ+5Q\/YEjUgHQBpwLq3sbUFdTdTc2Aip+r76slKhdkPIk1ETj4H1gv6ENGrJkIZtYUcs\/vSYYfj2Gv3L681G+qCfdaoxewGocIIXsYlvIlJLuRTbwXYwpVGvZfsH8hg49W8H3mRyHU7UJe6ifC3uZugi6lgBa7nk6HQ+J7aRhUZXcrq7ve2wXU4UdJcMJI9Q1TIpA5+a6IfIMr7eLtGsGisFU\/Jxi21CyaPCPgZE+fpy4yMPBd28KOeotSvVSTpQriIusorLKL+Q8+xx6eX\/5raaXUuVR+tkWTO0xKGJ9Y7m9hxIjAXMvQZJZb8s5N7gbZa4sY8JCLQ92e+Bjufmow+gZ0lwJU9\/4zv74LUHQcerp6t0BdPRiUofV1Vvty\/Kj6ZKyzAXE3VoKvUpIKnbufSdI\/c8AHtfbgVoUfGOhuCWRLQJrFPVYXY6e2me2DvRoKEqA7EAd5QCTwJSi+Q+wuXgNl\/1r+oBlxb8nCs56qLYJwJsBy+VzCvrnc5ru3TaNiTyuKjRiyvxts2XibdNDWIOxZQKq1iOy7c7OOsxVDjB0PA+krPj4JTcKTTOESL6eKi+59BpQnFs3jVd7kKkWREdZknyyv+hr4o9YM3dPgJienAUuK5h13IAJ8H+1nv9emExK\/x7r1nWpkz4JlNXPEhOLGUE5qk\/9ggVOf2B6LbROpiQ4YWcRKVy5SkzCymwife1JuwtwV629dLnxM29rQRfBeZSmXJxiMPxsiiCtdgRM8YUBRNNvmj324\/idBZSjmOL7a5NBMm3ZZGMDONPqfJo\/V+YfNKI6PpozLmDBNAgO8bCTGetj2WdynCUhWEZGnwYFJbRV4DzNCXVEoaB2piyOjOf94\/2Ayp8tvESPeuIRAaGTmdHByBMs3L3oZSB4vBVhktHAUIUNm\/8Btbx\/B58ufdKz7\/voBRW5Td88peLl+bV6Yc2BRJoq7uG9w0jY4sd8exk6iAno0zUsOPMQ6okYdylvsh1hR+SIxV3Ph4ZPrbKBXtp6Mkou6K4AW8zxO9Zn8Q+a8R\/fkrKslvKQAwTdO1iee6f+leDjhm5JllfZ2fziFWJNd4KYSvMsTcSRDz44RSa2NAT41o8+fkx6Bu5YrOfUtOs+NnsSCpaNYKl6ycMnVLwJoySfO9MIuyqRqIdMyw6bnuz0nuL0BuPMnX\/Wk0raqUQJcKOXyzAOXFRxAhVz9EhBRn7q\/87Tqzb5JyKRtsv5ENtmc8pienJT6EBiQIqnwY6qJ3AS9LrUMF0HVZkMmRODTohZTWkUDVQNWbiwDHZy\/sCAIedCPw8Oir2Lp70JUZU5\/03LyLH8Hqza4RcOYUCXBFd3iD+HRd0jclPQ3HqwjqiIvcCX2Kz3k9ksXhe3yZ319fBLmjeR8xZl6rV+LJej2b6VGpHOhZCvD71HVBFYtYVM3t\/PeB66Dn1LPjTaQ29AHsWLGv1xGht+LtGAlNTp6QE4yzPnaqyRYeW34tIgDSZMDA352fj0xxBE3hH0EhZ59vT4MWpBp6dWGmNSo40N6lV6yhkPC7qIY9WJquOUlwpdhW2rZ3fFSzNR4VZtHlwahmHdoWZVgDn92eH8IEYbhc3YKjnkhLqT+axM0KMMyl2aAW+jVpi9BQ3JdacAYMUxkGoP4Hqdi2Re6afbwxLPUPe8WECZ9yVyOv27orWreHK2LO7AcoNC7E3GHZRXOLPJHXcpOkMgi\/I8HlKzoU2WXxygqkQUVeE7+CaP3umVHcUF1VCof7WZWONJxkDWTwb7ssYcArRdx3BciIduo3E9uHDv189B75az4RnUxyGC0wbgv7XDYDRNxMC2JoYvBtmtWWNth2WEEj7d5aCbiGPU7fir0GFGtI5Gwh\/RAnKal34WzcJMiZGX0F3hX5cB4UDYW2nT2at7Wyp2M+7aNR6MGBn8VIGtd1q3SbQu4AOzOuufgZ+ChsG7vpHYV8XPwUKJFSXiQAhpK5r+M3qT+FcCnQlDnFijVtaPmxft2Ez8GwMogfblFFdi4BdyjFKrAO+4eg8MYNHuE\/355bVWgyDclyk6J63O0vvR2NGNZPo5v08rtvc8sxGqOfiODK4+0EwrKrM+HLfXo+9xXsICFQVgo0wYX4sFcYzqKv5mWU2CI2SEvduZilpNPKmSo\/Easrx9\/EUvKMek2l1rJp6KSgktv2NRhkbSkuCK5Pumvlch6BXMuYREKlABcT+QXtaHHaK8q12metWVAQP1krBoTQNKEcT\/y6EpXOHYwaPNlSwMfcgGtfJoXqa5otK8Bxtmu7RUM547fpszRCk\/Gtkd+XJpZRzJQyhrCBgEdT0nwuwMmpxVJT1nynugjemZUpQDUtrHSN9aXLuoxfKtvgs05GTqLBhWMggmu73cKnfrUzocfRindMKQIqF9JLpb91ZvsdxZ4es5DmD+D3t4NRcAlaKHNvSiyESTC2V6neZLGscvcCVHgIc2v0DWh8089L1ohjPHThEcqA1KC6psnrMwK4PIaHh8gqu\/NS5FdXfQKmiXH2apcu+WI5ZaEmEjIT74upahHKvnmntuoMT+DB+86SEnkSN+sjpruAowz26UCSsQazVddXDr5hRSmTOaD1h6Lz0dc08MccorknN2WqbK+i4mvBms5QUgPvvRWysugdw2RBGj54QhFkuT9Rqs+spTgOS5EsjxYUImGH2uLmvGnbJ3jdbB8brAFQXzuKiNtgmiSG2OEGTdXviW7CbpmktkUgGqLrTNvXKxAciA8uLWhWH1MlIjR\/Jjv4AHdIjOrVMx0oT9tjA2KEpq37uLG0a6vZ3L1BOeuvFdbGN6+6\/aSlcYqEkjujR9enhSFFOCIxHNSGZlcMWW1uB0h2CVCb2Lzp+xpzbxiN1PxzJ0jZ54iK9UwFZjFidhz3mt10UBRDxRDqC3fJac7Dngw\/8A+1I7T2AfdLg2xoMgIUp9ONfcJjUIHX9ZiZ\/e53NEG4jVEb3kRNZ7CV1M3+q7M0Kq57lyWRJ9ivxJs8NVid4Idr7kSEC3ffPPzJnwCLAajGmhjRqwx0qC5Cd+dpaoGmDRvGkI08XQd+PwfQhH5ZF4Ihi381HolcRlHOBwODnA78Wl8A0Rdu9iODfIoucjmBvXNNubpLh2OSnhOevT1GPNMkdOj59XDkg36IvXL2t6Dkzx\/j155XLv65aJkOuTqHmJDYOBoirbR0apk9Goxoc0BhFNuqE253CvDNArkM0\/1pvM1Ydp1PsDugHGbeUy3y78vt7kgcNFLl55Bbmwwlc2ouFl8OvUBLqwdS8cNFKToeWakPehvMOPbX9nZJ2BVK9vfb\/blWj1SEWpzz00tz2il3djqrtTOoYIUUmHiEtHJH4heG59mGrMd4+OvMprOJTHA1TCk4e2r6EzcCxJAOqXCRoj9KQe9liCGoBZ2965Wnmg5OZifcheemgUB5hOP3GaEWntMJF3mrEV0MhQ1EOIt7vCx97kjKxE9RD5\/x8i97utDmUZomMnyAcG6kYNZ8soAJTzgHPAPvYDc5CwbWxGH2K5fjoUyfn+8jyjaS\/RodxPIKT81eNuAzOLGAGKMkWL7DYpT1Sfjt40X\/idKka5l6Z3ATN1n2duDZ18ueXxefWMT21ZSdDUOXTHoIh38uv4TYBQ\/1RSHWTgMyCH4YRAzVYNXGDNgPEfhawdeQkqh4rutBti52pAj3Nt5eCvsm\/zHi1mHF4lCeaIMoEiXfbJUiL3Tq9frIUUG5IDAc77pMCGFSP0cYsqFprnmPfpF1zlHf9\/oCji5pIj6G5UQ54A\/EzXMmmuaE9j57QSpGFU2OzFFEYXvoXfE9nLEddSAIe2ElsEiiRrqosTiwGn7kJTRSf3WRJ6OffOo75DNgXYbcrZs6Ca23n5qHlteAbn4XHaXn5o3q+eTJy+Jdw0aROQknTv6\/kcyRDA==","iv":"e525c6e4904e62d1319d9c8e3aac39cf","s":"8bab4613ca68bf7c"}