Mobile's not a tall order for Starbucks
Mobile loyalty programs are the new modern currency
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"2d8bc8f400ca2c17099e5bbbd093c869","s":"f63c46dff3206832"}